Adoption of ‘Phygital’ is the need of the hour
At Netcore’s Martech Knowledge Exchange digital experts state ad spends in India to grow by 30 per cent in 2017; brands would look at a adopting a full-stack marketing automation solution
Netcore Solutions, India’s largest marketing automation solutions provider, today successfully organised the second edition of Martech Knowledge Exchange at Hyatt Regency, Mumbai. The event, which witnessed participation from leading financial services companies, saw marketing and analytics experts deliberating upon the importance of marketing automation solutions in increasing RoI, and customer lifetime value as well as reducing customer acquisition costs.
The line of experts at the event included leading names of the industry such as
lack of skills, system complexity, data quality and readiness are the biggest challenges the CMOs have highlighted that has been hindering the implementation of marketing automation solutions.
transactional, behavioural and demographic data summarisation is important for creating a unified view of the customer.
Echoing Sakaria’s statements, VeerChand Bothra commented, “How do you engage the ever-changing customer? Financial services in India have always had to be sold to the customer; it was never a ‘pull-service’. Therefore, the engagement that a customer has with the brand is not very frequent. Consequently, cross selling a service or product becomes very difficult. Unless the customer is engaged on the right channel, at the right time and with the right type of content, the true customer value always remains a distant dream. A full-stack solution offering a unified view of the customer is as much important as is deriving the right insights from the data using analytics.”
Adding to Bothra’s views,
Concluding the sessions in her ‘firechat’, Molly Kapoor spoke about the changing customer mindset and the need for companies to adopt marketing technology to be enable to meet up to the expectation and demands of the consumers. She also shared how
Netcore is India’s leading Marketing Technology Company that offers solutions for enterprises that redefine Digital Marketing & Enterprise Communication. The first and leading Marketing Automation Solution Provider in India, Netcore was established in 1998 by Mr. Rajesh Jain, an internet pioneer. Netcore’s Digital Marketing suite includes Promotional and Transactional Email Marketing, Mobile Marketing and Marketing Automation solutions. Netcore’s Enterprise Communication suite includes on-premise and on cloud messaging and archiving solutions.
Netcore serves a strong base of 3000+ enterprises across industry verticals, like Jet Airways, Thomas Cook, Clear Trip, HDFC, Kotak, Axis Bank, ICICI Bank, UTI, Facebook, Reliance, Vodafone, Godrej , ITC, OLA, Pfizer, OLX along with International brands Seek Asia, Tokopedia, Blibli, Standard Chartered, FCMB, GT Bank and many more. Netcore, with its innovative marketing technology, delivers 5+ Billion emails a month, creating 7+ Billion Customer Connects (email/SMS/voice). Netcore is headquartered in Mumbai, India with an international presence and has an employee base of 450+ spread across 10 strategic locations.