Monday, August 21, 2017

Take Charge with Godrej Security Solutions #IAmSecure

 Mehernosh Pithawalla, Global Head - Marketing, Sales & Innovation, Godrej Security Solutions Division, Godrej & Boyce Mfg. Co. Ltd; Lata Dattatray Sutar, DIG; Sandhya Shetty, model, actor, TV presenter and karate champion; Sunil Mehta, Senior Vice President & Area Systems Director - Central Asia, JWT; Harshada Patil, legal expert on cases pertaining to sexual harassment; Sachin Patil, Senior IPS officer.

Lakshmibai, the Jhansi ki Rani, who valiantly fought the mighty British empire for the sovereignty of her Jhansi  is just the historical figure in modern India. Now a days, we dress up our daughters like Rani Lakshmibai and feel blessed when they win the fancy dress contest. Naturally , majority of our newspapers' headlines scream of rapes , abuses, theft, domestic violence cases for women Generally , we send our sons to Judo , Karate classes and our daughters to Bharatnatyam , Kathak classes. Nothing wrong in learning performing arts like singing , dancing but it's high time , the girls, ladies must learn martial arts for self defense. 
On the background of rising crime against women , Godrej Security Solutions ,  India’s leading security solutions provider, urged women to take charge of their security. Godrej kick started a multi-city consumer awareness programme and campaign #IAmSecure, where over 150 women in Mumbai took the ‘Pledge of Security’. The first leg of #IAmSecure  was held in Mumbai at Godrej One,  to create awareness among women to be more proactive and take charge of their own security, educate them about the various solutions and also educate them about the importance of learning self-defense for leading a safer and secure life. The event witnessed participation of over 150 women from different walks of life pledging to take charge of their security.

Famous Indian Stand-up Comedian Atul Khatri took a humourous dig at the security preparedness among citizens in India. This was followed by a panel discussion on ‘Safety and security for women is a fundamental right’, which was moderated by Sunil Mehta, Senior Vice President & Area Systems Director - Central Asia, JWT. The panelist included: Mehernosh Pithawalla, Global Head - Marketing, Sales & Innovation, Godrej Security Solutions Division, Godrej & Boyce Mfg. Co. Ltd; Sandhya Shetty, model, actor, TV presenter and karate champion; Harshada Patil, legal expert on cases pertaining to sexual harassment, senior representatives from the police force.

National Crime Records Bureau's  (NCRB) recent report states that , in India, every day 312 burglary, 99 robbery, and 1281 theft cases are recorded. Women, children and senior citizens are the victims of such gruesome incidents. Addressing the event, Lata Dattatray Sutar, Senior Female inspector, said, “While the police department is working relentlessly to ensure safety and security of women in the society, it is also important for women to become more aware of their surroundings, rights and take charge of their security. A collaborative effort will further help to fight against this issue.”

Mr, Mehernosh said, “One of the biggest impediments to the adoption of security solutions in India has been a reactive attitude towards adopting solutions to safeguard one's valuables and loved ones. Society is getting more tech-rich and empowered, and yet we remain as vulnerable to crime as before. Today’s safety and security anxieties are tied up not just with personal safety, but with safety of our loved ones at homes, workplaces, schools and campuses, public places and so on. Hence it is important that women too now take charge of their security and pledge to keep themselves as well as their families secure too. We need to make a fundamental change in our behaviour and be more proactive about security.”

Karate champion , Sandhya Shetty said  " Leaning Karate made her feel more secure and confident opined, Prevention is better than cure. It is important that women should learn self-defense and be more aware of their environment and the security threats. I firmly believe that learning self-defense improves agility, alertness and adds to your confidence too as it reduces your dependencies on others for security.”

Godrej Security Solutions introduced it latest range of WiFi enabled DIY CCTVs called EVE. The Eve series is capable of directly streaming videos to the mobile handsets of the home owners, and helps one to watch over their loved ones from across the world. The EVE range of CCTVs has an auto-record function.

Godrej Security Solutions introduced three of their latest innovations on this platform. The three products are a plug and play wifi enabled CCTV camera that allows you to watch over your loved ones from across the world on your phone, wifi enabled video door phone and a plug n play burglar alarm system called Eagle I-Lite that raises an alarm when unusual motion is detected.

To know more on how you can secure your home and family, please download the Safety booklet:

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