Saiyam Mehra, Chairman GJC "On Dhanteras, the allure of gold shines brighter than ever, representing not just wealth but a deep cultural reverence that spans generations. With current gold prices hovering around Rs 80,000 per 10 grams, we anticipate sales of 20 to 22 tonnes, translating to over 16,000 crores in value. The North has shown particularly strong demand, reflecting consumer confidence even amidst rising prices.
Jewellers are responding by expanding their offerings, providing a diverse range of products to meet festive needs. The evening rush on Dhanteras revealed a clear trend toward lightweight jewelry and gold coins, highlighting a continued appetite for gold as a safe haven investment.
Additionally, silver artefacts and coins also captured consumer interest, with an overall market value projected between 18,000 to 19,000 crores. This year, the combination of escalating geopolitical tensions and festive spirit has driven consumers to invest more heavily, ensuring a positive outlook for both Dhanteras and the upcoming wedding season."
Rajesh Rokde, Vice Chairman GJC “With Gold price rising everyday due to various reasons, the demand for yellow metal is also growing at a good pace. The Dussehra and Dhanteras witnessed positive sales across the nation with around 20 to 25 % boost as compared to last year. Also the innovative and attractive schemes run by retailers has also helped in getting the good numbers
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