Thursday, March 14, 2024

Empowering Moms-to-Be: Readytobemom Launches multimedia Pregnancy Awareness and Education Platform

The initiative is aimed at encouraging women to open up about pregnancy related doubts and get access to authentic knowledge about the subject in the form of Q&As vetted by experts

In collaboration with the FOGSI Young Talent Promotion Committee the  Launch engagement is through a first of its kind Doctors Podcast Live streaming  on All Social Media and Big FM, starting with Importance of Pre Pregnancy check up  

Mumbai, March 14, 2024 –, a program dedicated to promoting preconception counselling, Pregnancy care and Post-Partum care, has introduced a comprehensive information platform for expectant mothers supported by FOGSI Young Talent Promotion Committee. The goal of this initiative is to provide women with authentic information about pre-pregnancy care, minimize pregnancy risks, and advocate for regular check-ups before deciding to conceive.

A set of monthly interactive doctor podcasts will be hosted across various platforms, each focusing on a specific topic. This initiative comprises six series, with the first series available in both English and Hindi. Subsequent series will be introduced monthly in four additional regional languages, including Tamil, Bangla, Kannada, and Malayalam. Each series will feature additional elements such as interactive quizzes, polls, and more.

Dr. Rohan Palshetkar, a top Obstetrician & Gynaecologist in Mumbai, Professor, D.Y.Patil School of Medicine and Chairperson FOGSI Young Talent Promotion Committee points out "The World Health Organization (WHO) has recently highlighted a worldwide rise in infertility rates from 10% to 17%. Factors contributing to this increase include age, delayed pregnancy, postponed marriage, and a strong emphasis on career pursuits—key life choices with significant impacts on fertility rates. While these decisions are pivotal, they may present challenges to achieving pregnancy. For women attempting to conceive, a basic pre-pregnancy check-up can prove invaluable in identifying and mitigating potential risk factors before they manifest during pregnancy."

Dr. Tanushree Pandey Padgaonkar, Samadhan hospital and Hope IVF centre, Mumbai, states, "In the case of males, even when they harbor concerns about their ejaculation, there is often a reluctance to seek medical advice, possibly due to the fear of attributing blame to the partner's masculinity. Prenatal counselling is infrequently sought in our society, and there exists a hesitancy to openly discuss such matters, even with one's personal doctor."

Dr. Apoorva Pallam Reddy, top Gynecologist from Bangalore, says “ when couples are  trying naturally to get pregnant, the Probability of pregnancy is only 5 to 10%, and that is in the best-case scenario. I think, preconception counselling is extremely important, as we have to ensure that everything is all right. We will preempt risks, do some tests if necessary, we will make sure that the couples are not stressed and they get the right amount of information. We will try to do everything possible to help them increase the possibility of pregnancy

About ReadyToBeMom:

Readytobemom is a multimedia pregnancy and women’s health platform. The overlooked aspect of women's health in India, particularly regarding prevention, necessitates urgent attention. Women often neglect regular health check-ups and lack awareness of symptoms until it's too late. Pre-conception counseling is virtually non-existent, and misinformation surrounding pregnancy is rampant. Postpartum depression awareness is also lacking. Our goal is to educate first-time mothers on authentic pregnancy care, reducing pregnancy risks through better compliance with preventive measures. Our approach involves live doctor podcasts addressing crowdsourced questions, comprehensive online resources providing information at every stage of pregnancy, and diverse formats including text, video, audio, and WhatsApp messages. We prioritize multilingual accessibility, starting with Hindi and expanding to other languages. We emphasize recognizing warning signs through quizzes and prompt action with healthcare professionals. Ultimately, we aim to create a doctor-authenticated, 360-degree pregnancy education platform tailored for first-time mothers in India. 

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