Monday, September 18, 2023

Duroflex partners with Inspire Institute of Sport to elevate Indian athletes’ performance at international sporting events

~Aims to foster future champions through expert guidance~

National, September 18, 2023: Duroflex, a trusted name synonymous with the pursuit of better sleep, is proud to announce their partnership with Inspire Institute of Sport (IIS), a JSW Group initiative. The collaboration with IIS, a High-Performance Training Centre that nurtures young athletes in five Olympic disciplines, seeks to redefine the way Indian athletes prepare for success. Leveraging their expertise in sleep, Duroflex, in partnership with IIS, embark on an inspiring journey in support of India’s talented athletes as they compete on the international stage.

As part of this collaboration, Duroflex is equipping IIS athletes with their high-quality, research-based sleep infrastructure to ensure they obtain the deep, restful sleep vital for their training and peak performance. This includes Duroflex's Energise range of mattresses, meticulously crafted to enhance sleep quality for athletes. This initiative aims to establish an ideal environment for athletes to rejuvenate, recover, and achieve peak performance as Champions of India.

Mohanraj J., CEO at Duroflex emphasized, “Duroflex has always been committed to improving sleep quality to transform lives. This collaboration with IIS is a testament to our belief that quality sleep is the cornerstone of peak performance. We are proud to support our nation’s athletes. Our mission is to help athletes understand the significance of rest in their journey. We aim to provide them with the ultimate sleep experience, helping them awaken refreshed and ready to conquer their dreams.”

Rushdee Warley, CEO at Indian Institute of Sport, expressed his enthusiasm for this collaboration stating, “At IIS, we are on a relentless mission to empower our athletes with the best resources to excel. Quality sleep has often been underestimated in the past, but it’s a game-changer. Our partnership with Duroflex reflects our commitment to ensuring our athletes have the best tools for success.”

The announcement of this collaboration was made at an exclusive press conference featuring key spokespersons from Duroflex, IIS and JSW Sports, as well as the presence of talented athletes who are also representing India at the upcoming The Asian Games - Yamini Maurya (Judoka) – Qualified for Asian Games 2023, World University Games Bronze Medallist, Kalaivani Srinivasan (Boxer) – Gold Medallist, South Asian Games 2019 and Nikhil Yadav (Wrestler) – Junior World Championship Bronze Medallist.

The synergy between Duroflex and IIS in this mission is not merely any association; it’s a shared vision. When it comes to athletic performance, sleep is as crucial as consistent practice and a balanced diet. Athletes push their physical and mental limits, and good sleep plays a pivotal role in the recovery process, aiding the body in healing and rebuilding. While sleeping their bodies regenerate, repair muscles, and rejuvenates.

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