› Signals adoption of decentralised blockchain technology
› Announces Škodaverse India, a Web3.0 platform to engage users with NFT sales
› Will offer unique digital art enabling customers to unlock bespoke utilities and experiences
› Aims to create a community of Škoda fans to interact, engage and co-create in the long term
› Škodaverse India is a part of existing global Web3.0 initiative Škodaverse
Mumbai, June 20, 2023 – Driving into new realms of innovative technologies aimed at putting newer and younger audiences in the driver’s seat, Škoda Auto India has steered into the global Web 3.0 initiative with Škodaverse India. Part of the global Škodaverse initiative, Škodaverse India starts with a platform that enables users to explore, buy and trade NFTs (Non-Fungible Token) online. This initiative aims to build a community of Škoda loyalists to engage, collaborate and build a long-term relationship with the brand.
Mr. Christian Cahn von Seelen, Executive Director, Sales, Marketing and Digital, Škoda Auto Volkswagen India said, “Škodaverse India signifies the brands leap into uncharted digital territory. It’s not just about creating extraordinary digital assets, it’s about forging deep connections with a community that shares an unwavering passion for the brand and its initiatives in India. It also showcases our commitment to sustainability and innovation, through leveraging carbon neutral blockchain technology that enables secure, transparent, and decentralized transactions.”
An NFT is a digital certificate of ownership that acts as a unique identifier which cannot be copied, substituted or subdivided. They are recorded on a blockchain and used as certificates of authenticity as well as ownership. An NFT can be an image, video, sound or any other creative digital form as well as tickets and membership passes.
To enable universal participation of all Škoda India enthusiasts, the Škodaverse India NFT platform will enable purchase of NFTs through crypto currencies as well as through INR, USD, Euro and other fiat currencies. Keeping sustainability as a guiding star, the first collection of NFTs will be minted on the NEAR Protocol, a carbon neutral project as certified by South Pole. The platform is bulit on a sharded, proof-of-stake, layer-one blockchain designed for usability.
Škoda Auto India is commencing its web 3.0 strategy in collaboration with Antier, the largest blockchain consulting firm, which is also spearheading comprehensive innovation-focused processes of creating and minting NFTs.
Each NFT collection will be curated to ensure a high-quality and engaging experience, enabling users to receive unique collectibles, unlock exclusive experiences, and forge a deeper bond with the brand. The Škodaverse India platform, https://skodaverseindia.co.in facilitates signing in, creating and maintaining profiles with updates on the creation and sale of NFTs. Škoda Auto India will also release regular updates on utilities via its Škodaverse India Discord (https://discord.gg/8rEJN9CzNt), Škodaverse India Telegram (https://t.me/skodaverseindia) and ŠkodaIndia Twitter (https://twitter.com/SkodaIndia) social network accounts.
Škoda Auto India
Product and Brand Communications
T - +91 22 3313 7046
› is successfully steering through the new decade with the Next Level – Škoda Strategy 2030.
› aims to be one of the five best-selling brands in Europe by 2030 with an attractive line-up in the entry-level segments and additional e-models.
› is emerging as the leading European brand in important growth markets such as India or North Africa.
› currently offers its customers twelve passenger-car series: the Fabia, Rapid, Scala, Octavia and Superb as well as the Kamiq, Karoq, Kodiaq, Enyaq iV, Enyaq Coupé iV, Slavia and Kushaq.
› delivered over 731,000 vehicles to customers around the world in 2022.
› has been a member of the Volkswagen Group for 30 years. The Volkswagen Group is one of the most successful vehicle manufacturers in the world.
› independently manufactures and develops not only vehicles but also components such as MEB battery systems, engines and transmissions in association with the Group.
› operates at three sites in the Czech Republic; has additional production capacity in China, Slovakia and India primarily through Group partnerships, as well as in Ukraine with a local partner.
› employs over 40,000 people globally and is active in over 100 markets.
Škoda Auto India
› fascinating customers in India since 2001.
› offers 3 models in India – Slavia, Kushaq and Kodiaq
› present in more than 140 cities across the country with over 240 customer touchpoints
› recorded a triple digit growth of 125% with 53,721 units sold in 2022
Škoda Auto India website - www.skoda-auto.co.in
Škoda Auto India Communications Twitter Handle - @SkodaIndia_PR