|Supreem Superfoods launch in Mumbai Market by (L-R) Mr. YV Vijay Kumar, Chief Business Officer, Mr. S.N Rao, Managing Director, Supreem Superfoods, Mr. Haroon Badusha, Head Brand Marketing.|
~ Plans to be present in 2000 stores across Mumbai & Pune~
Mumbai & Pune, 9th November 2022: As part of an ambitious expansion plan across India, Supreem Pharmaceuticals Mysore Pvt. Ltd. today announced the launch of Supreem Superfoods, a healthy superfoods brand, in Mumbai & Pune. The brand unveiled 30 plus products under two verticals, Normalife and Normahealth, in the presence of Mr. S.N Rao, Managing Director, Supreem Superfoods, at Parle International Hotel, Mumbai.
In Mumbai & Pune, the brand will be available in all leading retail outlets, Exclusive Brand Outlets, and Supreem Super Food Neighborhood stores, serving the FMCG, Pharma, Horeca, Institutions, and E-commerce with two product verticals, Normalife and Normahealth. Supreem Super Foods aims to expand its product range to over 100 by the end of the current financial year.
The brand has witnessed tremendous growth since it was launched in Bengaluru in November 2021, which is evident from its prominent presence in select GT stores, National Modern Trade Outlets, Regional Modern Trade outlets, Pharma Modern Trade outlets, and E-Commerce.
Speaking at the launch, Mr. S.N Rao, Managing Director, Supreem Superfoods, said, after 35+ years of serving the Nutraceuticals B2B industry we are now serving the end customer with the same passion and integrity. “Supreem Pharma is entering the superfoods market to fill the void in nutrition intake and to enhance healthy living by addressing the gap in dietary intake. The company has done extensive research into food science and has created solutions to help close the gap. In the process, it aims to build a community that can relate to health and happiness thereby helping to transform physical and mental wellness.
We hope to be present across 2000 plus stores in the Mumbai & Pune region by the next one year in the select General Trade, all FMCG Modern Trade, and all Pharma Modern Trade outlets. We also aspire to enter Jaipur, Ahmedabad, Kolkata, and Hyderabad, where the preparations for the launch are in full swing. We have a magnanimous plan to sample 15 lacs households in Mumbai & Pune before March 2023. We will be launching our brand across all 4 Metro Cities and 4 Mini metro cities before December 2022.”
The brand recently announced its presence in Delhi NCR, Tamil Nadu, and Goa where it aims to be present in 10,000 plus outlets by March 2023.
Supreem Pharmaceuticals Mysore Pvt. Ltd. in the B2B business achieved a turnover of Rs. 77 crores in the last financial year. The CAGR has been over 20% over the past 5 years. With the launch of the consumer products division Supreem Super Foods, the company hopes to achieve a combined turnover of around Rs. 90-100 crores in this financial year. Supreem Pharmaceuticals is investing over Rs. 25 crores over the next 5 years to build the Consumer business to achieve a CAGR of over 30% during that period to reach a combined turnover of Rs. 250+ crore, with both the divisions providing approximately equally to the business.
Supreem Super Foods is on a mission to raise the bar for healthy living by combining innovation, experience, and vision. It has developed and is further researching smart, sustainable Superfoods.
About Supreem Super Foods
Supreem Super Foods is the new consumer division of Supreem Pharmaceuticals Mysore Pvt. Ltd. Supreem will be a guiding light by offering simple health tips in lifestyle food options. The company aims to develop products that have the power to enable consumers to manage a healthy lifestyle. The company has over 3 decades of experience in manufacturing ingredients and extracts, exporting these to over 35 countries in the world. The company also supplies all the major food and pharma companies in India.
The brand currently has its presence in Bangalore, Delhi, Tamil Nadu, and across e-commerce platforms.
About Supreem Pharmaceuticals:
Supreem Pharmaceuticals is a 3-decade-old organization continuously innovating in the areas of stabilized vitamins, herbal extracts & formulations, food supplements, and APIs. Its mission is to ensure the availability of Supreem products at affordable prices globally, thereby contributing to better health and improve the quality of life. The company was founded by Mr. S. N. Rao in the heritage city of Mysore, Karnataka, premised on core values of ethics, quality, innovation, and integrity.
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