Monday, October 17, 2022

Cummins India launches "REDEFINE 2022", its flagship B-school case study competition.


Pune, India: Cummins India announces the launch of ‘REDEFINE’, a national level B-school case study competition for students from 12 partner business schools in India. This competition presents the students with a business problem based on real-life challenges faced by organizations and invites them to showcase their strategic, innovative, and analytical abilities. 

Comprising multiple rounds, the competition will be launched on October 21 and will culminate with a two-day grand finale event to be held at the Cummins India office campus in Pune, Maharashtra on November 22-23. The winning team will receive a cash prize and enrollment to a mentorship program with Cummins India leadership.

Regarding the launch of the case study competition, Anupama Kaul, Human Resources Leader, Cummins India said, “At Cummins, we empower everyone with opportunities to reach their full potential and make a positive impact on the world. Our annual B-school case study competition, REDEFINE aims to groom and mentor the next-generation of business leaders and experts. The competition is intricately designed for management students to familiarize them with real-world business problems, demonstrate leadership, and employ their skills and learnings, to redefine solutions for a better tomorrow. We are excited to engage with bright minds representing the most illustrious and coveted academic institutions in the country.”         

Underlining the company’s vision for this case study competition, Subramanian Chidambaran, Strategy Leader, Cummins India added, “Innovation is at the heart of everything we do at Cummins. The reality of today’s business is that our problems are becoming more complex necessitating fresh thinking and novel approaches. In addition, climate change is the existential crisis for our generation. We, at Cummins, are committed to developing and delivering solutions that are sustainable and contribute to a greener world. The competition has been designed to focus on this. I am confident that young minds participating in the REDEFINE competition will come up with some great answers to the challenges we are facing as an industry.”

The case study competition will have multiple rounds where the students will engage with and present their viewpoints to senior leaders from Cummins India. Prior to the grand finale, a series of leadership talks will also be organized to apprise students about the company’s vision, business, and cutting-edge innovations along with an industry overview. Beyond the case study competition and leadership talks, the company will also host a quiz competition wherein the participants will be tested on their knowledge of industry and business trends, technology developments and understanding of Cummins. This is specifically aimed at creating more awareness around our business and the Cummins brand amongst the younger generation. 

REDEFINE is open to bonafide first- and second-year students currently pursuing a two-year flagship PGP/PGDM/PGDBM/MBA program, from our partner business schools listed below: 

1. Indian Institute of Management, Lucknow

2. Indian Institute of Management, Indore

3. Indian Institute of Management, Kozhikode

4. Xavier School of Management (XLRI), Jamshedpur

5. Management Development Institute, Gurgaon

6. Jamnalal Bajaj Institute of Management Studies, Mumbai

7. National Institute of Industrial Engineering, Mumbai

8. Narsee Monjee Institute of Management Studies, Mumbai

9. Xavier Institute of Management, Bhubaneshwar

10. Symbiosis Institute of Business Management, Pune

11. Symbiosis Centre for Management & Human Resources Development, Pune

12. Indian Institute of Management, Udaipur

To learn more about REDEFINE, visit - and follow Cummins India on LinkedIn, Facebook, and Instagram. 

About Cummins India Limited 

Cummins India Limited, part of the Cummins Group in India, is headquartered in Pune since 1962 and is the country's leading manufacturer of diesel and natural gas engines for power generation, industrial and automotive markets. Cummins India Limited has a country-wide network of 20 dealerships with over 450 service points that provides products, services, and after-market solutions for uptime of Cummins equipment and engines to customers in India, Nepal, and Bhutan. 

About Cummins Group in India:

Cummins in India, a power leader, is a group of complementary business units that design, manufacture, distribute, and service engines and related technologies, including fuel systems, air handling, filtration, emission solutions, and electrical power generation systems. Its technology and pioneering initiatives are bringing innovative solutions and dependable services at the best possible value to users across the country. Its high-performance outlook is based on customer focus, integrity, and capability of its people. Part of the $19.8 billion Cummins Inc. USA, Cummins in India is a Group of seven legal entities across 200 locations in the country with a combined turnover of ₹17,900 crores in 2021 and employing over 10,000 individuals. Learn more at

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