Mumbai, 1st June 2022: In celebration of the 2022 International Indian Film Academy Awards (IIFA) which take place at Etihad Arena at Yas Bay waterfront, Yas Island Abu Dhabi between 3-4 June 2022, a colourful and opulent mural has been created by Yas Island Abu Dhabi, one of the world’s leading leisure and entertainment destinations to celebrate its association with Bollywood and brand ambassador, superstar Ranveer Singh and to countdown to the awards which are being hosted for the first time at the destination.
The mural encapsulates everything IIFA stands for, with its bold and eye-catching nature, making it the perfect visual to build buzz and anticipation ahead of the event. The mural also creates a lasting legacy for the awards and is a nod to Yas Island’s standing relationship with Ranveer Singh, one of Bollywood’s most boundary-pushing star who is also Yas Island’s ambassador, as well as recognising the appeal of the destination to visitors from India and across the entire globe.
Yas Island launched the now viral ‘Yas Hai Khaas’ campaign with Ranveer Singh earlier this year, receiving exceptional engagement across social media, with over 70 million views across Yas Island’s social channels as well as achieving 80% of 2019 full years website traffic in the first 10 days of the video launch.
The International Indian Film Academy Awards take place on 4th June 2022 at Etihad Arena, Yas Island.
For more information, please visit: www.yasisland.comFor more information, please visit: www.yasisland.com
About Yas Island
Yas Island is one of the world’s fastest growing leisure and entertainment destinations, located on the golden shores of Abu Dhabi - just 20 minutes from downtown Abu Dhabi and 50 minutes from Dubai. Yas Island offers holiday makers a diverse mix of award-winning leisure and entertainment experiences, from one-of-a-kind theme parks, world-class shopping and superb dining, to a links golf course, exciting water and motor sports, and spectacular musical, entertainment and family events… all within the 25 sq km Island. Today, Yas Island is home to the award-winning theme parks Ferrari World Abu Dhabi, Yas Waterworld Abu Dhabi, Warner Bros. World™ Abu Dhabi, the record-breaking CLYMB™ Abu Dhabi, Yas Marina Circuit (home to the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX™), Yas Marina, the award-winning Yas Links golf course, as well as Abu Dhabi’s largest mall, Yas Mall, Yas Bay Waterfront - Abu Dhabi’s vibrant day to night destination featuring Pier71, a three-kilometre Boardwalk, and a variety of world-class dining, leisure and entertainment brands. With ten hotels, including W Abu Dhabi - Yas Island, Hilton Abu Dhabi Yas Island, The WB™ Abu Dhabi, the World's first Warner Bros. themed hotel, DoubleTree by Hilton Abu Dhabi Yas Island Residences, Crowne Plaza Yas Island Abu Dhabi, Yas Island Rotana, Centro Yas Island by Rotana, Radisson Blu Hotel Abu Dhabi Yas Island, Park Inn by Radisson Hotel Abu Dhabi Yas Island and Staybridge Suites Abu Dhabi Yas Island, plus more than 165 dining experiences, the destination also features indoor and outdoor concert venues including WHITE Abu Dhabi and Etihad Arena - all of which are complemented by a range of visitor services that connect all attractions to one another.
For more info, please visit: www.yasisland.ae