Tuesday, May 10, 2022

Experience Hub highlights key developments on Yas Island during ATM 2022 including its First Chief Island Officer


The destination announces its trade and marketing collaborations as well as exclusive offerings at the travel trade show.

Mumbai – 10th May 2022: Experience Hub, the trade and promotion arm of Yas Island Abu Dhabi and a subsidiary of Miral, is attending this year’s Arabian Travel Market (ATM) as it sheds light on the award-winning destination’s plans and activities throughout 2022. 

Liam Findlay, CEO of Experience Hub said: “We are excited to take part in this year’s ATM and look forward to meeting with industry leaders across the tourism and travel sector to share new offerings and updates on the Island.”

As part of its destination marketing efforts, Yas Island officially announced the appointment of globally acclaimed comedian and actor, Kevin Hart, as its Chief Island Officer with the launch of a teaser video that will be published on the destination’s social media pages.  As its first Chief Island Officer, Hart will show how he will ‘Hartify’ the action-packed destination and all its offerings, from award-winning theme parks to world-class shopping, idyllic golfing and more.  

As the destination gears up for a busy summer month, its participation at ATM reinforces the Island’s efforts to position itself as a must-see tourist destination. Visitors to the Experience Hub stand will also be able to meet with the different assets on the Island from its awards wining parks and attractions such as Ferrari World Abu Dhabi, Yas Waterworld Abu Dhabi, Warner Bros. World™ Abu Dhabi, CLYMB™ Abu Dhabi, Yas Marina Circuit, Yas Links, Etihad Arena to its ten hotels including W Abu Dhabi - Yas Island, Hilton representing its three hotels i.e. Hilton Abu Dhabi Yas Island, The WB™ Abu Dhabi and DoubleTree by Hilton Abu Dhabi Yas Island Residences, as well as the Yas Plaza hotels comprising of Crowne Plaza Yas Island Abu Dhabi, Yas Island Rotana, Centro Yas Island by Rotana, Radisson Blu Hotel Abu Dhabi Yas Island, Park Inn by Radisson Hotel Abu Dhabi Yas Island and Staybridge Suites Abu Dhabi Yas Island.

During the travel exhibition, Yas Island also announced its ‘Kids Go Free’ summer offering and to further elevate Yas Island’s allure for visitors, Experience Hub in partnership with Capital Experience has included compelling experiences including Desert Safari Tours, Abu Dhabi and Dubai City Tours and Dhow Cruises, each of which consists of transfers, dining opportunities and more.

Visitors to Arabian Travel Market can find Experience Hub at stand ME2310 and ME2350 .

To learn more about Yas Island’s attractions and packages, guests can visit www.yasisland.com

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About Experience Hub - Yas Island and Saadiyat Island:

Experience Hub, a subsidiary of Miral is the expert destination partner and promotional arm for primary two destinations; Yas Island, the world’s fastest growing leisure and entertainment destination and Saadiyat Island, Abu Dhabi’s leading beach and cultural destination where transformative luxury is met with a beacon of sophistication and exclusivity.

Located in Abu Dhabi, Experience Hub works with global travel partners to design and curate holiday packages for discerning travellers to its leading destinations: Yas Island and Saadiyat Island, whilst creating itineraries that include access to selected attractions across the UAE’s capital. Experience Hub also offers Yas Concierge, the award-winning customer experience support for of Yas Island.  Yas Concierge is proudly recognised as a world leader in customer experience delivery and innovation.

About Yas Island

Located on the golden shores of Abu Dhabi - just 20 minutes from downtown Abu Dhabi and 50 minutes from Dubai, Yas Island Abu Dhabi offers holiday makers a diverse mix of award-winning leisure and entertainment experiences. From award winning theme parks Ferrari World Abu Dhabi, Yas Waterworld Abu Dhabi, and Warner Bros. World™ Abu Dhabi to the record-breaking attraction CLYMB™ Abu Dhabi, Yas Marina Circuit (home to the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX™), Yas Bay Waterfront, Abu Dhabi’s vibrant day to night destination, visitors will discover a world of entertainment options, all within the 25 sq km Island.  Yas Island also boasts world-class shopping and superb dining, a links golf course, exciting water and motor sports, and a year-round line-up of spectacular musical, entertainment and family events at venues including Etihad Arena.  With SeaWorld Abu Dhabi due to open on Yas Island during the next year, Yas Island continues to add more attractions, cementing the wide appeal of the destination.

For more info, please visit: www.yasisland.ae

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