Max Life and Axis Bank aim to grow distribution strength in FY23
Celebrate 12 years of bancassurance partnership New Delhi, May 31, 2022: Max Life Insurance Co. Ltd (“Max Life/ “Company”) and Axis Bank Ltd (“Axis Bank”) have completed twelve years of bancassurance partnership. On this milestone, the companies are aiming to enhance their distribution network in this fiscal. In FY21-22, Axis Bank together with its subsidiaries have acquired 12.99% stake in the Company. The joint venture served as a milestone in Max Life’s journey towards empowering customers with holistic insurance products. The synergies have resulted in a strategic push towards selling products such as protection, which is the need of the hour for Indian consumers. Leveraging the strong presence of Axis Bank’s 4,700+ branches pan-India, both companies have protected 23.8 lakh lives, by selling 28.4 lakh policies.This has resulted in Rs. 3,35,125 crore sum assured, till date. Together, Max Life and Axis Bank have deployed digital transformation journeys for ...