Monday, April 19, 2021

The All-New Nissan Magnite crosses 50,000 bookings milestone


Achieves 10,000 wholesale deliveries since its launch

  • A total of 2,78,000 enquiries since its launch
  • Over 10% of 50,000 bookings were made online
  • 15% of the total bookings are CVTs
  • 60% of the variants booked are top grade (XV and XV premium)



New Delhi, April 19, 2021 – All-new Nissan Magnite has received a phenomenal Customer response, clocking over 50,000 bookings & 10,000 wholesale deliveries since it’s launch on December 02, 2020. The Big, Bold, Beautiful SUV with its revolutionary value propositon is available across the country at Nissan dealerships and its online showroom portal- Shop at Home. 


Since its launch on December 2,2020, the all-new Nissan Magnite has received 2,78,000 plus enquiries with more than 50,000 bookings with 5,000 (10%) bookings on the digital platform and 45,000 through the on-ground bookings at the Nissan dealerships. Approximately 15% of these bookings made were on the CVT models and approximately 60% of them were top end variants that is XV and the XV Premium. As an industry first on Customer delight, Nissan India has protected the prices for the already booked customers to ensure that they receive the deliveries of the all-new Nissan Magnite on the booking price despite the change in prices on account of escalation of raw material costs.


The all-new Nissan Magnite is available in 20 grade line-up and over 36 combinations, with each grade walk being carefully curated to meet the aspirations of the discerning Indian customers. The customers have been appreciative of the disruptive pricing which is great on style, safety, technology, and quality equipped with first in segment features like Around view monitor, Full 7-inch TFT instrument cluster, CVT automatic transmission. This package is complete with class-leading space and the peppy HRA0 turbo and B4D engine options.


Nissan India, in February, announced a special Valentine’s programme for its booked and waiting customers. Two rounds of winners have been announced, of which two lucky people, one from city of Noida and one from Bangalore, have got a 100% cash back on their all-new Nissan Magnite. 198 winners also received grade upgrades and other benefits.  Soon, the third round of winners will also be announced as a part of this programme in May 2021.


“We are extremely overwhelmed with the customer response for the Big, Bold, Beautiful Nissan Magnite. The 50,000 bookings milestone is a testament of the Customers trust of the Nissan brand and the love for the Carismatic SUV with a revolutionary value proposition as part of Nissan NEXT, the transformation plan towards building a stronger presence and future.” said Rakesh Srivastava, Managing Director, Nissan Motor India.



About Nissan Motor India Pvt. Ltd.

Nissan Motor India Private Ltd. (NMIPL) is a 100 percent subsidiary of Nissan Motor Co. Ltd. Japan. The company was incorporated in 2005 and offers innovative and exciting products across the hatchback, MUV, SUV and sedan segments in India. Nissan together with its global alliance partner Renault set up a manufacturing plant and a Research & Development Centre near Chennai. Nissan in India has a portfolio of two brands, Nissan and Datsun. For more information, visit



No comments: