Tuesday, April 27, 2021

Overwhelming Success for ‘Go Extra’ Trucking Campaign – 8,500+ km, 60 Days, 9 States, 35+ Events


Initiative by Bridgestone and MOTORINDIA to showcase the former’s new M721 tyre to fleet operators and also demonstrate solutions to help fleets reduce TCO

Mumbai, 28th April, 2021The curtains came down on the spectacular 'Go Extra' campaign with a vibrant closing ceremony at Jaipur on the last day of the pan-India trip. Bridgestone India, subsidiary of global leader in tyre technology and solutions Bridgestone, and Chennai-based MOTORINDIA, reputed commercial vehicle magazine, have been running a one-of-its-kind initiative – the ‘Go Extra’ campaign since late January this year.

Mr. Tushar Bansode, Head Marketing – Commercial Business, Bridgestone India Pvt. Ltd., said, "We are delighted to partner with leading commercial vehicle magazine MOTORINDIA for the 'Go Extra' campaign, aimed at promoting our all-new V-STEEL Mix M721 tyre. The 'Go Extra' truck has covered 35+ locations and travelled over 8,500 km across the country, introducing our tyre to key CV industry stakeholders including fleet operators, truck drivers and mechanics along the way, while also offering valuable tips, suggestions and solutions to help them improve their business. We are excited with the enthusiastic response for the on-ground events being held at the transport hubs."

Mr. Avijit Lahiri, Strategic Marketing Manager and Head – Go Extra Campaign, MOTORINDIA, said, “It is a privilege for MOTORINDIA to be partnering with world-class brands like Bridgestone, Ashok Leyland (Trucking Partner), Delux Bearing (Bearing Partner), Jamna Auto Industries (Suspension Partner) and Excelite - DH Lighting India (Lighting Partner) for joining us in this initiative. We are humbled by the response to the campaign across the country, one that has impacted thousands of lives in the CV sector, helped them go the extra mile and take their business to the next level.”

The pan-India campaign turned out to be a runaway success, covering over 8,500 km across 60 days and 9 states, reaching out to a trucking audience of over 5,000 fleet operators, drivers and mechanics across the country.

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