Showcases inspiring real-life stories to encourage women to keep moving and chase their dreams for a better future ahead of International Women’s Day
National, 4 March 2021: Shell India, one of the most diversified international energy companies in India, unveils its latest campaign, ‘Great things happen when we move’ in their continued quest to be a trusted partner and to help build the country. Through this campaign, Shell aims to celebrate the indomitable spirit of Indians, their dreams, and aspirations along with their inspiring journeys. Shell has launched three new brand films that showcase inspirational stories of mobility thereby bringing alive the brand’s partnership and commitment to this nation as catalyst of change.
For many Indians, their vehicles play a significant role in bringing socioeconomic impact for themselves and their families. ‘Great Things Happen When We Move’ is a campaign about the people who displayed unconquerable courage and motivation to realize their ambitions by doing one simple thing - moving forward. The campaign has been specifically launched ahead of International Women’s Day to encourage Indian women who face towering challenges in their quest for mobility.
Shell India’s research found a particular set of consumers moving confidently towards their dreams and truly capturing the essence of our campaign idea, Women. The latest campaign encourages Indian women to keep moving by highlighting the stirring stories of three inspiring women: Yogita Raghuvanshi, India’s first woman truck driver, Geeta Tandon Bollywood’s leading Stuntwoman and Sumitra Senapaty, Founder of Women on Wanderlust. The core assertion of these films is to establish that mobility is a key enabler of people’s progress and it holds specifically true for women.
At Shell India, powering progress together by providing more and cleaner energy solutions is our key purpose. Speaking on the topic, Nitin Prasad, Chairman, Shell Companies in India said “India is one the fastest growing economies in the world and we acknowledge the role that mobility plays in a nation’s progress. At Shell India, we are constantly working towards understanding the needs of our customers and pioneering products and services that enable this mobility, especially for women as their journey is not easy. Ensuring that women have an equal participation in all areas of work, at all levels and in all locations is our constant endeavor. We have fuel stations entirely run by women, an all women crew that installs canopies at our sites under construction, about one third of the working professionals/ employees in Shell business operations are women and we continue to encourage an interest in STEM education for our young bright minds across schools and colleges. We are proud of the journey we have made so far but there is a lot more that needs to be done and we are committed to keep moving forward on this path and make a brighter future.”
Commenting on the launch of the campaign, Dean Aragon, CEO, Shell Brands International and Global Vice President, Brand, “India is a country of boundless energy and determined dreamers who believe that tomorrow will be better than today. As one of the most diversified international energy companies in the world, we know Shell can be a reliable partner to India, providing high-quality products and services. Our new brand campaign ‘Great Things Happen When We Move’ gives a voice to this commitment. One of the rich insights from our research revolves around the limited mobility that women experience even today, considering the pivotal role they play in all aspects of the country’s development. With the launch of this campaign ahead of Women’s Day, we hope to motivate every woman to step forward and access personal mobility, which transcends physical movement and extends to socio-economic mobility.”
The films are based on the stories of three amazing women, and mobility is at the heart of each. The first film highlights the story of Yogita Raghuvanshi, India’s first female truck driver who could not pursue her career in law as she took the responsibility of being a single mother after her husband passed away. The second film celebrates Geeta Tandon who walked out of an unhappy marriage and tried her hand at several things to support herself and her children. She found her calling when she became Bollywood’s leading stuntwoman. The third film showcases how travel expert Sumitra Senapaty, Founder of Women On Wanderlust, encourages women to travel to over 50 destinations around the world.
Click here to watch the films:
- Yogita Raghuvanshi – https://youtu.be/ymjkC23GUfU
- Geeta Tandon - https://youtu.be/5FAo9qIwK3U
- Sumitra Senapaty - https://youtu.be/WPa2Gz2Hfb8
Shell is one of the most diversified international energy company in India with over 9500 employees and presence across upstream, integrated gas, downstream, renewable energy, and deep capabilities in R&D, digitalization, and business operations. With a retail presence across six states – Karnataka, Tamil Nadu, Telangana, Maharashtra, Gujarat, and Assam Shell is expanding its network of fuel stations across the country. It has the entire Lubricants end-to-end value chain in India, from conceptualization and development to production and distribution. Serving 50000 consumers through a robust network of 200+ distributors across B2C and B2B lines of Sales. The company also fully owns and operates an LNG re-gasification terminal at Hazira. With a focus on digitization and future ready sustainable solutions, the company is nurturing a vibrant ecosystem in India to accelerate energy innovations with Shell E4 for start-ups, Shell Eco-marathon and investments in new energy companies like Husk Power, d.light, Orb Energy and Cleantech Solar. Shell also remains committed to making positive contributions to the communities in which it operates through programmes like
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