New Delhi, March 9 2021: With the aim to maximise the adoption of energy efficient products and services in the country, Energy Efficiency Services Limited (EESL), a joint venture under Ministry of Power, Government of India, has decided to empanel Corporate Sales Agencies, Direct Sales Agencies, Dealers & Retailers and other Demand Aggregators, including ESCOs with requisite under the Success Fee Model.
EESL seeks to boost and In order to establish an efficient sales channel, EESL is proposing the Demand Aggregation Module for below some of its key programmes such as, credible market presence and high quality solutions.
Speaking about this new approach, Mr Rajat Sud, MD, EESL said, “India has immense potential for the adoption of energy efficient products and services. Our extensive catalogue of energy efficient solutions have been indispensable in mainstreaming energy efficiency in India, and bringing the consumers into the fold of sustainability. While, there has been considerable uptake of energy efficient solutions in India, facilitated by us, we now seek to further stimulate their adoption, by involving the private players in the energy efficiency journey.”
Mr Animesh Mishra, Chief General Manager/ Head (Sales & CCPR) said, “Involving private players to bolster the sales and distribution chain has seen considerable success in an array of sectors. This approach can now potentially create a wider net for the distribution and adoption of energy efficiency solutions as well. I look forward to a fruitful engagement and partnership with the private sector.”
About Energy Efficiency Services Limited (EESL)
A joint venture of NTPC Limited, Power Finance Corporation, Rural Electrification Corporation and POWERGRID, Energy Efficiency Services Limited (EESL) was set up under Ministry of Power to facilitate implementation of energy efficiency projects. EESL is a Super Energy Service Company (ESCO) that seeks to unlock energy efficiency market in India, estimated to at Rs. 74,000 crore that can potentially result in energy savings of up to 20 per cent of current consumption, by way of innovative business and implementation models. It also acts as the resource center for capacity building of State DISCOMs, ERCs, SDAs, upcoming ESCOs, financial institutions, etc.