Wednesday, February 3, 2021

HP announces new Latex printer portfolio- delivering unprecedented levels of versatility and sustainability portfolio

Equips PSPs to meet changing market demands with new HP Latex 700 and 800 Printer series




·   Unmatched versatility with vivid colours & dazzling white: incorporating the latest generation of HP Latex inks, and the whitest white ink[i] available on the market with no yellowing over time

·   Enhanced performance: HP Latex 700/800 series allows print service providers (PSPs) to increase productivity by up to 50%[ii] versus previous, HP models, thanks to faster print capabilities

·   Sharpened sustainability edge: The use of HP Latex inks and cardboard HP Eco Carton cartridges[iii] reduces carbon emissions by 60% and plastic usage by 80%[iv]

·   New HP Latex Print and Cut Plus: Updated HP Print and Cut Plus Solution enables print jobs to be identified and cut with precision, with enhanced Optical Position System

·   Revamped HP PageWide XL: HP also launches new HP PageWide XL portfolio with advanced workflow and security features


India, February 3, 2021– HP has introduced new Latex large format print solutions to help print service providers diversify their offerings and meet more challenging customers needs. After a year of business disruption across the large format industrythe HP Latex 700 and 800 series brings a suite of features that enable PSPs to be more agile, tackle ambitious projects and take on the highest value work. The new portfolio also delivers fast workflows that help businesses hit deadlines, while sharpening their sustainability edge.


“When you think about HP Latex, imagine the unique ability to say yes to every customer request, regardless of fast-changing schedule or application demands. Help meet deadlines with undisputable operator and environmental safety, as, with HP Latex, every signage & decor decision becomes a sustainable one,” said Guayente Sanmartin, General Manager, Large Format Business, HP. “The new Latex 700 and 800 portfolio will allow PSPs to win big by navigating customer challenges in the next normal and embracing more ambitious projects - safe in the knowledge their work will deliver.”


Vitesh Sharma, Country Manager, Large Format Production Business, HP India said “The new HP Latex 700 and 800 series portfolio will offer professional color quality, with a purpose to address every customer request, regardless of fast-changing schedule or application demands. They will also be able to bring significant improvements in productivity and efficiency by up to 50% to meet organization goals. With our new HP Latex 700W and 800 printers we will empower PSPs to navigate customer challenges in the next normal and embrace more ambitious projects”


The new HP Latex range in India consists of two devices – the HP Latex 700W and 800, which offer white ink capability for the first time in this category. It is the whitest white ink available on the market that does not yellow over time[v], enabling print businesses to produce neater outlines and add more contrast to darker supports.


Meanwhile, updated printheads possessing more nozzles and producing speeds of up to 36 m2/hr (388 ft2/hr) allow the HP Latex 800 to offer 50% higher productivity levels compared to previous HP models. Print jobs executed on the new HP Latex series will deliver with vivid colors and finer image and text details, even at faster print speeds. Operationally, HP PrintOS also enables PSPs to monitor and control their print fleet using a cloud-based interface they can use virtually anywhere, anytime.


Recent HP research reveals that 85% of PSP customers now demand sustainable products and practices[vi]. To meet this requirement, the new Latex products continue to build on HP’s long-lasting commitment to sustainable printing. All devices in the HP Latex 700 and 800 series use the HP Eco Carton – a cartridge made with cardboard material, reducing the amount of plastic used by 80%. HP’s water-based inks are also kinder to the environment.


Improved HP Latex Print and Cut Plus

In related news, HP has also introduced an updated Latex Print and Cut portfolio that is fully compatible with the Latex 700 and 800 Series. [vii]Equipped with the latest Raster Image Processor (RIP) software and completely new contour cutters, the devices allow for improved usability - making jobs easier and more intuitive than ever for signage and decorative printed applications.

The HP Latex Print and Cut Plus Portfolio includes the following products:


  • HP Latex 335 Print and Cut Plus Solution
  • HP Latex 315 Print and Cut Plus Solution
  • HP Latex 64 Plus Cutting Solution
  • HP Latex 54 Plus Cutting Solution
  • HP Latex 54 Basic Plus Cutting Solution[viii]


Updated features include optimized cutting accuracy through the enhanced Optical Position System (OPOS) configurations. As part of this improvement, the HP cutter reads the black inner lines along the job and carries out additional measurements, further aided by new HP barcodes located on the printed sheets to identify jobs. Cutting on the new Latex 64 and 54 Plus Cutting Solutions is enhanced by a higher cutter downforce of up to 600gr[ix].This provides the necessary pressure to deliver accurate cutting performance even on thicker media.

The user experience on the colored touch screen interface is highly responsive and includes an improved menu, making the entire solution simple to work with. The media basket also features a refined design and now has a smaller footprint when folded, enabling businesses to make better use of space.

Revamped HP PageWide XL 

Completing the announcements from HP are the new additions to the HP PageWide XL suite of large format print solutions. Aimed at enterprise and mid-market companies, as well as print reprohouses serving the architecture, engineering and construction industries, the new HP PageWide XL devices provide fast, simple, and secure solutions.

The new range includes the following printers:

  • PageWide XL 3920 MFP
  • PageWide XL 4200
  • PageWide XL 5200
  • PageWide XL 8200 Printer

The new HP PageWide XL printers deliver on the productivity needs of users while offering an improved experience. With the 4200, and 5200 models boasting a larger front panel - increased to 15.6 inches (from 8 inches) - it is easier for users to preview real-time scans and undertake more complex printing tasks. Additionally, for the first time, users can carry out post-editing tasks, including crop, contrast, brightness, and rotation directly from the panel.

For IT managers and CAD designers at enterprise and mid-market businesses, security is a major priority. The new PageWide XL solutions respond to this with new features to protect businesses in an increasingly connected world; including HP SecureBoot, Whitelisting and HP Connection Inspector - making the new PageWide XL range the world’s most secure large format printers.10



The HP Latex 700 and 800 Series, the updated HP Latex Cut and Print Plus Solution, as well as the new additions to the PageWide XL portfolio, are expected to be available starting February 02, 2021.


About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our product and service portfolio of personal systems, printers and 3D printing solutions, we engineer experiences that amaze. More information about HP Inc. is available at

1 comment:

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