Parachute Advansed launched their latest social media campaign ‘The Sliding Comb’
Challenge to measure the softness of one’s hair
Mumbai, November 27th, 2020: Every girl ultimately wishes for silky soft hair. With
today’s hectic life, dust pollution and the lifestyle it’s difficult to obtain nourishment and
softness in one product. However, regular nourishment with Parachute Advansed Aloe
Vera Enriched Coconut Hair Oil which provides the right combination of conditioning
with Aloe Vera and nourishment with coconut hair oil will make your hair so soft that
one will be able to slide a comb through their tresses with no tangles and obstruction,
and with ease.
Recognizing these results, Parachute Advansed Aloe Vera Enriched Coconut Hair Oil
has introduced Sliding Comb Challenge that encourages consumers to try this challenge
and measure the softness of one’s hair. Incase not soft enough, it tells consumers how
they can achieve it in two easy steps - regular hair conditioning routine with Aloe Vera
Enriched Coconut Hair oil and combing the hair right to foster soft and healthy hair.
In association with Parachute Advansed, the newly married Bollywood celebrity Kajal
Aggarwal took to social media, showcasing a relatable story on how hair knots and
tangles were a major concern and what is her secret to ever so soft and smooth hair.
The actress posted a video post on Instagram saying, “My ultimate wish was to have
soft hair so that I can style it easily in my daily shoots. With Parachute Advansed Aloe
Vera Enriched Coconut Hair Oil’s regular application it’s been so easy to achieve that.
With soft hair turning all my hair woes into hair wows, I could take up the
#SlidingCombChallenge with ease”.
Apart from Kajal, the Parachute Advansed Sliding Comb challenge saw over 129
participants including celebrities such as Niti Taylor and Ashnoor Kaur joining
influencers such as Shreemayi Reddy, Deepthi Sunaina and may others partaking in this
challenge to flaunt their silky soft hair. These videos presented how achieving
irresistible soft and beautiful hair was a relaxing hair oil massaging and conditioning
session without having to visit a parlour or resorting to any elaborate chemical
procedure. Parachute Advansed, a brand that has been an ally of women since it
inception, truly understands the need for lustrous soft hair urges everyone to use
nothing but the best to achieve it.
Video Links:
● Kajal
Aggarwal:
● Niti Taylor:
● Ashnoor Kaur:
● Shreemayi Reddy:
● Deepthi Sunaina: https://www.instagram.com/p/
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