~ Debjit Roy tapes a tale of his undying passion and his ever-fulfilling aspirations! ~
5th December, Mumbai; ‘Believe and you are halfway there’ is what we have always heard and asked to be pumped up with motivation. Such is a story of this young-aspirer who dares to dream and has the audacity to make it happen, come what may! Debjit Roy, Founder & CEO, Wolf Pack Entertainment, states his journey that might just be a kick-start for all those who strive to go after their dreams and aspirations.
Having arrived in Mumbai in the year 2012 with ‘not-so-little’ dreams and a desire to be free from an orthodox culture, little did he know anything about how to start his career; the first step that he took was to work on his physique. With 66.66 percentile marks in his 10th Boards, he landed up at the Lourdes Junior College. The on-going liking towards fitness led him to take up fitness as a profession to explore, helping him get certified from Golds Gym Fitness Institute. Debjit has trained and consulted over 30+ individuals and transformed over 16+ of them.
He has always believed that “we all are a product of our career choices and marketing is one of the essential tools to elevate career growth”. He began to identify an inclination towards marketing that resulted into grabbing the position of Marketing Manager at BodyPower India Pvt Ltd. One of the largest fitness media MNC event companies and was fortunate enough to get mentored by the CEO Nick Orton who built the company from a UK based brand to a global brand. Debjit truly believes that “Networking is the biggest asset and foundation of a career growth. How you nourish your network is going to define whether you are going to build positive relationships”.
His next opportunity was to work with a visionary start-up founder Of Fitzoh Fitness. Holistic Healthy Living, Chait Jain, the man who taught him the meaning of "Being Resilient in Business". However, the emergence of COVID-19 allowed him to develop a resilient and optimistic attitude towards his freelancing business and eventually launched his own Marketing and Athlete Management Agency- Wolf Pack Entertainment along with his friend turned Co-Founder, Nisarg Kharat.
Three years since its inception, he has been working with global brands like Optimum Nutrition, My Protein, EVOGEN and Reputed brands of India like Beardo, The Man Company, Bombay Shaving Company, Cross Beat, MIVI, Sony, Jack Daniels, Alpino Health Foods, My Protein India, Nykaa Man, Fast and Up, Muscle Blaze, and many more. Apart from working with brands, he has also managed influencers like John Lucas, Olly Esse, Arun Bhattacharyya, Mahir Pandhi, Bharat Raj, Bharat Singh Walia and other 140+ Influencers.
At Wolf Pack Entertainment, the prime objective of the agency lies in helping the brands build their products and services in the market through strategic business planning, a combination of Digital Marketing, Influencer Marketing, and Content Marketing to leverage the right influencers to build their portfolio endorsing the right brands.