- MPL aims to leverage the reality show’s humongous popularity and elevate its reach through the collaboration
- The Bigg Boss house will have multiple MPL touchpoints to captivate the audience and drive consumer connect
- Bigg Boss 2020 will premiere soon on COLORS and Voot Select
India, September 3, 2020 – Bigg Boss 2020 will be back on COLORS and take viewers on an entertaining ride packed with drama, thrill, and excitement. Hosted by Salman Khan, for the new season, COLORS joins hands with India’s largest esports and mobile gaming platform Mobile Premier League (MPL) as the presenting sponsor.
Speaking about the partnership, Mahesh Shetty, Head, Network Sales, Viacom18, “Bigg Boss is one of the leading reality shows in the entertainment space and it appeals to demographics across geographies. Given its strong fanbase makes it one of the sought-after marketing playgrounds for sponsors. Over the years, several brands have come forward to explore innovative customizations and partnerships to deliver their business ambitions. Mobile Premier League (MPL) is India’s leading esports and mobile gaming platform that provide unparalleled gaming experience to the users and we are glad to welcome them as the presenting sponsor for the new season of Bigg Boss.”
Talking about the collaboration, Abhishek Madhavan, VP, Growth and Marketing, Mobile Premier League (MPL) said, “Bigg Boss is one of the most watched reality shows in India and easily the most popular and most talked-about reality TV show across the country. With a superstar like Salman Khan hosting it, every season is eagerly awaited by millions and promises something new. With MPL expanding into areas like entertainment via its live-streaming and a bunch of video-first features, Bigg Boss was the most obvious choice for us to associate with. We eagerly look forward to this season and hope to cement MPL’s position as a household name through the partnership.”
Elaborating on the partnership, Naveen Khemka from Mediacom said, “We are delighted with this partnership of MPL and Bigg Boss. This is one show that has shown consistent performance over the years. We are confident that we will be able to leverage a strong association with the loyal Big Boss audience through some innovative associations that we have in store for our exponentially increasing gaming audience. India loves to play and this time it’s going to be inside the Big Boss house with MPL.”
Being the most-awaited and entertaining reality show on Indian Television, the upcoming season of Bigg Boss will enthrall the audience who will once again witness all the high-voltage drama and action unfold on their screens.
‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008, offers an entire spectrum of emotions to its viewers. From Fiction Shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jazbaat Ke Rang’.‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Shakti…Astitva Ke Ehsaas Kii, , Choti Sarrdaani, Barrister Babu, Shubhaarambh, Naagin 5, Pinjra Khoobsurti Ka, Pavitra Bhagya amongst others.
About Viacom18 Media Pvt. Ltd.
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.
About Mobile Premier League:
Founded in 2018, MPL is India’s largest esports and mobile gaming platform. It has grown to over 50 million registered users and currently has over 60 games, including titles like World Cricket Championship (WCC). MPL also has multiple gaming studios and developers as partners to publish their games on its platform. MPL’s app is available on both Android and iOS. The company was founded by Sai Srinivas and Shubh Malhotra, who earlier co-founded Creo, a Mobile Phone start-up that was acquired. MPL is currently present in India and Indonesia, with offices in Bengaluru, Jakarta, and Pune, with a personnel strength of over 300.