Friday, September 4, 2020

BigMuscles Nutrition Launches New Campaign #FitnessRefreshed with Brand Ambassador Ranveer Singh


The social media campaign introduces India’s first fruit flavoured protein – Frotein

September 1 st, National:  BigMuscles Nutrition, one of the country’s leading nutritional supplement

brands, has recently launched a social media campaign #FitnessRefreshed with their brand

ambassador and Bollywood superstar Ranveer Singh. The campaign revolves around the launch of

their new product – Frotein - fruit plus protein, which is India's first fruit flavoured protein available

in 5 amazing flavours: Mango, Orange, Guava, Orange Mango and Pineapple.

The product which was launched by Ranveer Singh earlier in August, basically provides a

revolutionary fruity twist to those bored of having the same chocolate and vanilla flavoured protein.

Frotien whey protein not only helps fitness enthusiasts in building physique but also acts as a

delicious and healthy meal replacement for all. It can be consumed anytime; post-workout, between

meals, as a snack or as a treat. Frotein is sugar-free and formulated to be your any time of day whey

protein powder.

Known for his powerhouse performances, Ranveer has not just been endorsing the BigMuscles

Nutrition since 2018 but has also been a loyal consumer of their products. He has credited his body

transformations for his various film roles with rigorous, consistent training, balanced diet and

BigMuscles Nutrition protein supplements. He started his journey with the BigMuscles Nutrition

when he needed to bulk-up for his movie Simmba. Witnessing the positive results himself, Ranveer

was swearing by the products, even before he got on-board to endorse the brand.


Talking about the new product, Suhel Vats, Director, BigMuscles Nutrition said, “Ranveer has

always been setting benchmarks for himself, not just as an actor but also when it comes to fitness.

He is as versatile as they come, and that is also reflected in our new product Frotein – which is

basically India’s first fruit flavoured protein that offers 5 amazing fruit-based flavours to our

discerning consumers. So now, one doesn’t have to feel bored having the same vanilla and chocolate

flavours and can have more variety to choose from.”


Talking about his association with BigMuscles Nutrition, Ranveer Singh said, “I am happy to be

associated with a fitness brand like BigMuscles Nutrition. The new #FitnessRefreshed campaign is

fun and gives much-needed break from monotony.” The actor has been endorsing the brand for the

past three years as part of a multi-dimensional effort that includes television advertising, alternate

media, in-store and point-of-sale executions.


BigMuscles Nutrition started its journey twelve years ago, with the aim of taking fitness to the

masses and inspiring the youth of the country to be fit and strong. The brand frequently lends its

support to aspiring body building athletes from all over India and also associates with the major

bodybuilding and fitness events in an effort to keep the culture of fitness alive. By steadily improving

the quality of their products over last couple of years, BigMuscles Nutrition has been acknowledged

as ‘Champion of Fitness’ by Economic Times at BodyPower in 2018. They were also awarded the

‘Best Healthcare Asian Brand 2017’ by Economic Times.

About Frotien:

Frotein by BigMuscles Nutrition, is a revolutionary and delicious fruit twist to your regular whey

protein. It consists of world-class formulation of 26g protein from hydrolysed and isolate whey

protein matrix along with 15g essential amino acids, 6g glutamine, 5.5g BCAAs and 0g sugar per

serving. A unisexual whey protein that not only helps fitness enthusiasts in building physique but

also acts as a delicious and healthy meal replacement for all. It can be consumed anytime; post-

workout, between meals, as a snack or as a treat– Frotein is formulated to be your any time of day

protein powder. A crisp and refreshing, sugar-free protein powder that supports low carb diets, keto

diets, high protein diets and contains no artificial flavours, FROTEIN is a light-tasting take on

traditional protein powder. It's an excellent way to get clean finishing, sugar-free whey protein in

your diet.

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