Two-day virtual event from July 15-16 to help gaming content creators, investors, service companies and freelancers connect
Delhi: Games London has one mission — to make London the games capital of the world. The ongoing pandemic, that has populations around the world staying at home to follow social distancing, has sparked a fresh interest in gaming globally. In order to facilitate connections between gamers, investors and companies across the world, Games London has announced a brand new virtual B2B event —Summer Business Hub — that will go live from 8.a.m. to midnight BST on Wednesday 15 & Thursday 16 July, 2020.
The Summer Business Hub is a free-to-participate event focused on one-to-one meetings between delegates of the gaming industry, developers of gaming content and investors. Participants can pitch meetings with each other and make introductions via video and voice calls. They can also take part in multiple online panel discussions and roundtable conferences with partners to discuss London’s games ecosystem.
“Games and interactive entertainment have proven to be lucrative pastimes throughout the global lockdown. However, in the absence of global business development events, it’s getting harder for new games and games businesses to receive funding and access investors. The Summer Business Hub builds on the success of the world’s first online-only games events this year — the 2020 London Games Festival — and we hope to welcome games creators and investors from around the world to connect and do business.” said Michael French, Head of Games London.
With the UK market for video games valued at £5.35bn in 2019, major companies are enthusiastic to meet and collaborate with upcoming game developers to innovate. More than 20 key companies and VCs have already signed up for the mega event including Sky, AVM, LVP, Perfect World, LEGO Ventures, Play Ventures, Sega and Kowloon Nights. The collective budget between these companies is £100m. In addition to connecting with investment funds and lenders, delegates can also meet publishers who are ready to work with pre-production studios, nearly finished games and titles needing a re-release.
Games London has also lined up experts for free, office-hours mentoring sessions and plans to organise a handful of meetings for each participating company with games studios and investors, tapping into their extensive contact book of people from the gaming sector.
The Summer Business Hub builds on the success of the 2020 digital-only London Games Festival in April which featured four days of B2B meetings with 400 companies representing 35 countries, generating over £12 million in business deals.
“The popularity of online gaming and interactive entertainment has really taken off during the coronavirus pandemic. The market value of the gaming industry in India was reported to be £664mn in 2019, and the figure is expected to grow to over £2.7bn by 2024. Upcoming Indian game developers have an amazing opportunity to connect with people in this industry, globally. With its diverse gaming talent pool, access to capital, global brand infrastructure and tax benefits that are among the world’s most competitive, London is the ideal city to host a mega virtual event like the Summer Business Hub. This one event converges the entire gaming world onto a single platform of such scale and helps connect businesses looking to expand in the gaming sector.” said Hemin Bharucha, Chief Representative-India, London & Partners.
Registrations are open right now at Games London: Summer Business Hub – Games London
Notes to the Editor:
About London Games Festival:
London Games Festival is the world’s biggest celebration of video games and interactive entertainment. In 2019 it covered 40 events across the city, activity over 12 days and over 400 games to play; in 2020 the event changed format in response to the COVID-19 crisis to become a pioneering online event which created millions in business for games companies and facilitated 1,000+ digital meetings.
About Games London
London is one of the most diverse, vibrant and creative cities on the planet. Its games and interactive entertainment sector is no different, representing a true convergence of talent, art, creativity and culture. Games London has one mission: to make London the games capital of the world.
We run a programme of year-round support for games creators and games culture in the city. We bring investors and exposure to a billion pound sector, and have helped generate in excess of £40m direct investment creating 550 jobs since being founded in 2015.
About London &Partners
London & Partners is London’s international trade, investment and promotion agency. Our purpose is to support the Mayor’s priorities by promoting London as the best city in the world in which to invest, work, study and visit. We do this by devising creative ways to promote London and to amplify the Mayor’s messages, priorities and campaigns. London & Partners is a not-for-profit public private partnership, funded by the Mayor of London and our network of commercial partners. For more information, visit: www.londonandpartners.com
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