On a lookout to reach independent film/documentary makers making social awareness films on
New Delhi, 23 rd July 2020: Crowdera, a SaaS-based fee-free global online fundraising platform for
non-profits and social innovators, has launched a new venture “Yellow Scooter” for empowering
and helping out young, talented and upcoming artists amidst the lockdown. Yellow Scooter Studio
offers fair and transparent business practices and a new hybrid fundraising model to the artists from
the entertainment world.
Yellow Scooter Studios aims to empower the rebel filmmakers who want to retain their creative
control while making a film dictated by their vision. YSS will help such filmmakers build their
audiences, raise funds through Crowdera - its crowdfunding platform, and build careers. To begin
with, Yellow Scooter Studios plans to reach out to those filmmakers who wish to make social
awareness movies related to Covid-19. Films having a social message to spread awareness shall be
selected and supported with 25% to 50% contribution in their production costs. The selection
criteria of the movies will be based on specific and transparent parameters.
Commenting on his new venture, Chet Jainn, Founder & CEO Crowdera, said, “Yellow Scooter Studio has begun as a simple platform for raising funds for films and creative content, but we intend to
provide a 360 -degree support for all aspects of film-making that an independent filmmaker (non-
studios) requires. Think of this as an attempt to create an alternate reality for independent
filmmakers where they have all the support just as a studio project receives. A lot will change but
good things take time.”.
Yellow Scooter will help creators to move from funding through distribution by investing in
partnerships that provide education, resources, and tools to create and exhibit content that matters
“Retaining creative control and ownership of their craft should be the fundamental right of every
filmmaker. The hybrid fundraising model that combines donations and rewards crowdfunding with
investment syndication can help the filmmaker achieve their creative goals while providing an
opportunity to the high networth film enthusiasts to be the co-producer & stake holder of the film;
Yellow Scooter will bring the two together and we expect the result will be phenomenal,” concluded
Crowdera’s previous successful fundraising campaigns for the entertainment sector include RK/
RKAY by Rajat Kapoor, Disguise by Riya Mukherjee, and many other musical bands.
Yellow Scooter Studio aims to be a disruptive film studio that will help filmmakers raise money, build
audience, connect with other creators, and generate employment in the entertainment industry. YSS
is powered by Crowdera, a global leader in online fundraising and fund syndication. The platform is
functionally ready to operate in 150+ countries, however, the current focus is to support Indian
filmmakers from Hindi, Tamil, Telugu, Kannada and other regional languages. Besides India, the
platform will soon start supporting crowdfunding for independent films in Singapore as well by end
of this year. The plan is to create a community of content creators helping each other. By 2025, the
company intends to have supported 1000 films in getting produced and exhibited, while also
supporting music videos, short films, and documentaries.
Crowdera is a SAAS technology company that builds scalable fundraising and syndication platforms
and solutions with inbuilt virality creating a network effect. Crowdera offers fee-free online
syndicated team fundraising & crowdfunding platform for nonprofits, foundations, corporations, and
social innovators serving individuals and communities. The Crowdera difference being that all
fundraising and crowdfunding is absolutely free on this platform with no donor dipping. Fundraisers
on Crowdera can raise money without losing any commission or fee from donations received.
Founded in 2014 from Silicon Valley with a principle that believes in the power of giving to create
abundance around us, Crowdera platforms now support charitable fundraising, crowdfunding,
corporate & celebrity donation syndication, and employee engagement, in a single value chain.
For more information: https://gocrowdera.com/