Friday, March 13, 2020

Sleep becoming luxury year on year; India is sleeping lesser finds Centuary-Wavemaker Sleep Survey on World Sleep Day

·         Nationally, hours of sleep come down in most of the cities; People slept for 6.76 hours (6hours 46min) on weekdays and 6.85(6hours 51min) hours on Weekends in 2019 against 7.48 hours(7hours 29min) and 7.66 hours(7 hours 40min)  in 2018
·         Younger womens average sleeping hour reduced from 7.70 (7 hours 42min) hour in 2018 to 6.60 hours (6 hours 36min) 2019 across country
·         Higher Income category in whole country sleeping lesser than before; 6.74(6 hours 44min) Hours on weekends and 6.75 (6 hours 45min) Hours on weekdays in 2019 against 7.68 hours ( 7hours 41min) and 7.5 (7hours    30min)  a year in 2018
How important is your sleep? If you ask anyone today on World Sleep Day (March 13th, 2020), whether in urban or rural or to a youngster or a middle-aged, you are likely to hear Sleep is a very essential part of your well-being. However, despite this understanding do we sleep enough or at least peacefully. The answer is NO as people in 10 cities across India including Hyderabad, Bangalore, Chennai, Pune, Kochi, Ahmedabad, Bhubaneshwar, Indore, Vishakhapatnam and Raipur revealed when asked. The survey – In Search of Better Sleep 2020 by Centuary Mattresses and Wavemaker did across various cities to understand attitudes, perceptions, and behaviours around sleep and other issues. It found that it is not only the duration but the quality of the sleep and various factors leading to distractions have been a major concern growing year on year.

Overall, in the 10 cities, the survey found that collectively hours of sleep have come down in most of the cities. In 2018 people slept 7.66 hours (7 hours 40min)   on weekend and 7.48 hours(7 hours 29min) on weekdays which has drastically come down to 6.85 hour 6hours 51min) on weekends and 6.76 hour (6hours 46min) on weekdays.

2019                                                                                                      2018
This brings forth the fact that majority of the people are not able to sleep for the required 8 hours as per health experts. Looking at the gender-wise sleep duration, the findings are more worrying with the younger women (25-35 years) sleeping for 6.60 hours(6 hours 36min) on weekends and 6.97 hours (6hours 58min)on weekdays in 2019 which was 7.70(7hours 42min) hours and 7.43 hours (7hours 26min)respectively in the year 2018. Compared to them, the younger male slept for 6.73hours (6 hours 43min) on weekdays and 6.58 (6 hours 35min) Hours on weekends in 2019 instead of 7.66 (7 hours 40min) Hours on weekdays and 7.50 ( 7hours 30min)Hours on weekdays in 2018.

The duration of the sleep of the people in Section A (higher income) has also reduced to 6.74 Hours on weekends and 6.75 Hours on weekdays in 2019 when compared to 7.68 hours and 7.5 a year in 2018. Whereas there hasnt been a much change noticed in the case of Section B (Middle income) with 7.46 Hours on weekends and 6.84 Hours on weekdays in 2019 against 7.45 hours and 7.29 hours a year before.

2019                                                                                                      2018

The data suggests that while people are waking up to the reality that sleep is fundamentally important, for most people, achieving quality sleep is still out of reach. The usage of Laptops, Tablets, and Smartphones continues to be the biggest deterrent in sleep on time with 47% people voting for it. Worrying about work and finances related issues also delays the sleep of around 15% people surveyed.

The irregular sleeping hours and the surface have resulted in 42% of respondents in 2019 mentioning having Back pain, grown from 39% in 2018. In fact, due to deterioration in the quality as well as the duration of sleep one out of every fifth person (22%) mentioned that they do not feel rested on most days after waking up. Around 38% also said that they feel sleepy at least 3 times in the day-time during a week.

While Chennai continues to lead the Sleeplessness in the country, Bangalore, Bhubaneswar, and Ahmedabad recorded the issue at the least which was held by Hyderabad in 2018. 
2019                                                                                                                       2018
The survey recorded that 45% people are being awake in the night due to either watching shows on TV, Laptops, Tablets, & Phone. The percentage has decreased by 8% with the 2018 survey report recording it at 53%. The usage of the smartphone for checking social media has also come down to 35% in 2019 from 46% a year back. However, work and finance related issues are continuing to be a significant reason for keeping 33% of people awake at night.

2019                                                                                                                                                       2018
While announcing the details of the survey report, Mr. Uttam Malani, Executive Director – Centuary Mattresses said, “This data suggests that while people are waking up to the reality that sleep is fundamentally important, for most people, achieving quality sleep is still out of reach. Various factors are depriving the people of the quality and duration of their sleep. If we want to take sleep seriously and address the social and emotional aspects of poor sleep, we must begin to demonstrate that we can address these problems in both easy and meaningful ways. Centuary, being Indias Sleep Specialist, with this survey wants to raise the awareness of quality sleep and the benefits it offers to the hardworking Indians by using accessible and affordable sleep solutions”.  
Centuary Fibre Plates Pvt. Ltd. (Centuary Mattresses)

Part of Shree Malani Group, Centuary Fibre Plates Pvt Ltd is one of the leading mattress companies in India. Started-off in 1988, as an OEM of rubberized coir for a then popular mattress brand. By the early 1990s, Centuary Fibre Plates Private Limited had its own brand and called it Centuary Mattress, which later became a household name in South, East. West and Central India. Over the last 2 decades, Centuary mattresses has aggressively expanded its product range and geographical footprint. Today, Centuary Mattresses is present in the country with over 3,000+ dealers and 300+ exclusive brand stores. It is the first Indian mattress manufacturer to hold the ISO 9001-2008 (ISO 9001 – 2015) certification for its quality management system and the First company in India to introduce green gel technology alongside being the largest exporter of rubberized coir from India.

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