Wednesday, March 4, 2020

BharatPe Onboards ‘11 Indian Cricket Players’ as Brand Ambassadors in Marketing Coup

Ahead of the IPL & World Cup, BharatPe signs Rohit Sharma, KL Rahul, Shreyas Iyer, Jasprit Bumrah and Ravindra Jadeja among others for its upcoming brand campaign

BharatPe, India’s largest merchant payment & lending network is
back with a big bet on Cricket. BharatPe has onboarded 11 Indian national level cricket
players as its Brand Ambassadors. The players include - Rohit Sharma, KL Rahul, Ravindra
Jadeja, Suresh Raina, Jasprit Bumrah, Shreyas Iyer, Prithvi Shaw, Sanju Samson, Mohammed
Shami, Yuzvendra Chahal, and Shubhman Gill.
BharatPe launched last year with Indian Bollywood superstar Salman Khan as its brand
ambassador, in what has been one of the most effective media campaigns in recent times.
The campaign was a big hit among merchants, delivering BharatPe 30x growth in its business
in 2019.
Speaking on the announcement, Ashneer Grover, Co-Founder & CEO, BharatPe said “We
are proud to associate with the 11 Indian Cricket team players as our ambassadors.
BharatPe is much more than a solitary UPI QR, it is, in fact, a Team that provides for all
financial needs of the small merchant. BharatPe Team of players will help disseminate all our
propositions such as QR payments, investments, lending and cards to the merchants and help
us engage deeper with our core TG.”
Ashneer added, “This is a marketing coup by our team– it is clutter-breaking. We chose to
create our own team against sponsoring one. That is our DNA – build with efficiency. In a
year full of cricket across formats, we will always have our ambassadors playing on the
ground in one format or the other. More importantly, it will help us cater to our merchant’s
affinity by offering QR code featuring his favorite cricket player at his shop and an
opportunity to meet the players in person. And we will achieve all this at a fraction of
investment by any brand investing in cricket this year.”
About BharatPe:
BharatPe was co-founded by Ashneer Grover and Shashvat Nakrani in 2018 with the vision
to make financial inclusion a reality for Indian merchants. BharatPe launched India’s first UPI
interoperable QR code, first ZERO MDR payment acceptance service, first UPI payment
backed merchant cash advance product and the only P2P NBFC investment product offering
merchants upto 12% interest. Currently serving over 40 lakh merchants across Bangalore,
Delhi, Hyderabad, Pune, Mumbai, Jaipur, Ahmedabad, Indore, Bhopal, Nagpur, Chandigarh,
Jodhpur, Ludhiana, Surat, Patna, Karimnagar, Mysore, Visakhapatnam, Vijayawada, and
Warangal. The company has grown business 30x in 2019 and is the leader in UPI offline,
processing 5 crore+ UPI transactions a month (annualized TPV of US$ 2.7 Bn). The company
has already disbursed more than 18,000 loans (Rs 100 crores +).

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