Friday, March 27, 2020

GWM all set to bring disruption in the SUV & EV segment of India

Great Wall Motors made its official foray in the Indian market at the recently concluded Auto Expo 2020, where it announced an investment of USD 1 billion in India in a phased manner. GWM is a global leader, which has sold more than 1 million vehicles for four consecutive years. Among them, Haval brand has maintained China's SUV sales leadership for 10 consecutive years.

India happens to be one of the core strategic market for GWM, where the SUV market has been growing at a very fast pace vis-√†-vis other segments, contributing to almost 28% to the overall market in FY19. For India, GWM has two brands in the pipeline, the first one being HAVAL, no. 1 SUV brand in China & also the Global SUV expert. The other brand planned to be launched in India is GWM EV, the brand for electric cars. The first product under Haval brand will be launched in 2021.
The brand is built on a philosophy of making Global, Intelligent & Connected products with High Technology, Intelligent Safety, High Performance & Exciting Designs and therefore, we will make a bold foray in India to place GWM as a Premium brand for an enriching experience for our consumers.
GWM will bring in technology disruptions in terms of products that the Indian consumer has so far not seen and experienced. GWM has been able to mesmerise India successfully at the Auto Expo 2020. People are very excited and the potential dealers who are the first customers have shown great interest in being part of the GWM family. GWM feels that keeping the customers at the centre of everything they do, will be the key to their success in India.
Where the future is going to be dependent on cleaner technology, electric vehicles will be an integral part of GWM strategy. GWM is quite strong in EVs in China market & own a battery manufacturing facility in China. In India, there is lot of thrust by the Government on promoting EVs. Hence, GWM would like to use its expertise in EVs and be part of its growth story in India.
GWM is exploring all forms of electric vehicles at this stage which include pure EVs, Hybrid EVs and Plug-in Hybrid EVs. GWM is all geared to start its operations in India, focusing phased investments in manufacturing facility at Talegaon, bolstering India’s Make in India initiative, further strengthening its already existing R&D facility in Bengaluru. GWM is also exploring option for a battery plant to manufacture batteries for EV products in India. Besides this, the focus will be on developing strong supplier base in India for high level of localization and creating the high-end experience centres and strong sales & marketing network across key cities to delight the Indian consumers.

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