While brands struggle to make sense of the uncertain times, one brand has been using social media to inspire, motivate and spread positive messages.
From "Spread the message, don't spread the virus" on the eve of lockdown to "It's all in your hands" that talks about the choice to stay at home and fight the virus, not to speak of washing hands with soap frequently; to tips on staying safe to sharing helpline numbers, BharatMatrimony has been posting relevant content.
Not just that, the leading matchmaker has been engaging fans with motivating messages from cinema and sport celebrities.
Speaking about the social media strategy, Rajasekar KS, GM - Marketing at Matrimony.com says, "Marketing should be empathetic and relevant to the consumer. In uncertain times as these when consumers are filled with fear, anxiety and lack of control over things, we thought that it's best to create content that motivates and lowers their anxieties. They responded well to our posts as you can see."
BharatMatrimony is known for contextual content during IPL and often rides on topical news.
About Matrimony.com limited
Matrimony.com is India’s leading consumer Internet Company. It is a signature consumer internet conglomerate, managing marquee brands such as BharatMatrimony, CommunityMatrimony and EliteMatrimony. BharatMatrimony is considered the largest and most trusted matrimony brand which has also established a considerable retail presence with over 145 self-owned retail outlets across India. The Company delivers matchmaking and marriage related services to users in India and the Indian diaspora.
The Company has pioneered several new business models such as MatrimonyPhotography, MatrimonyBazaar, Mandaps.com, and CommunityMatrimony, a consortium of over 300 community matrimony websites.
For more details, visit https://www.matrimony.