Well-known Rock n Rap artists performed live at Viviana Mall on 22-23 February. The event was part of mall’s V4Music initiative with an aim to entertain shoppers.
Bombay Raja, Danish, MCAltaf (of Gully Boy fame) gave a power packed performance on rock, beat boxing and rap on Saturday (22nd February). On 23rd February, popular artists like KaamBhaari (of Gully Boy fame), MH 43 and Danish enthralled the audience.
Youngsters hooked on to their talent, were in for a surprise to have seen their favourite artists perform live. The shoppers also got an opportunity to get themselves clicked with these singers. Viviana Mall arranged this live performance free of cost for their patrons.
Since 2015, shoppers were entertained by live performances only on Saturdays. This is the first time Viviana Mall organised live performance for two consecutive days – Saturday and Sunday. Viviana Mall is bringing in different genres of music to V4Music property and adding diverse flavour to cater to audiences of all age groups.
Speaking about the performances, Ms. Rima Kirtikar, Chief Marketing Officer, Viviana Mall said, “We launched V4Music property in 2015 with the aim to elevate the shopping and dining experience of our patrons. Under this property, we have hosted many successful events like live performance by Arjun Kanungo and Indian Idol 11 finalists. For the Rock n Rap Fest we invited popular rock n Rap artists to give a flavour of the new generation music to our customers. To keep at par with the slogan ‘Celebrate Everyday’ it is our constant endeavour to introduce innovative entertainment concepts for our visitors.”
ABOUT VIVIANA MALL
Viviana Mall, a well-known ‘Destination Mall’, was built to give an experience to its audience. Encompassing one million square feet, Viviana Mall covers over 250 leading brands in its prime retail and leisure space. Established in 2013, the mall is India’s first and only visually impaired friendly mall and has also launched “XRCVC-Viviana Extension” a resource centre for visually impaired.