Monday, February 17, 2020

Godrej Interio brings Sonu Sood’s family closer

~Godrej Interio does a makeover of Sonu Sood’s sister’s home ~

~Gifting the house to his sister, versatile film actor Sonu Sood urges people to Make Space for Life and work towards building a healthier work-life balance~

Godrej Interio, India’s leading furniture and interior solutions brand, transformed popular actor Sonu Sood’s sisters’ home as part of its new campaign – Make Space for Life. The latest campaign aims to highlight that in pursuit of professional excellence people feel they are losing out significantly on creating strong family ties or spending quality time with family and friends.

Godrej Interio further strengthened their commitment as they transformed versatile actor Sonu Sood’s sister’s home in Moga. He wanted to gift his sister a home which is so contemporary and beautiful that will make Sonu, his sister and her family spend quality time together. Sonu wanted to bring in a change and a sense of freshness to their home with a lot more fun and happy times together as a family.

For Sonu’s sister, it was definitely an overwhelming gift. Thanking the Godrej Interio team an elated Sonu said, “My sister was truly delighted looking at the revamped house. I want to once again thank the Godrej Interio team for helping me put together my sister’s dream home. The team effortlessly brought in the latest trends in interiors, furniture design, color palate, and accessories which perfectly suited our tastes and personalities to bring alive this home. The home where she and her family can make space for fun, laughter, passion and more. I am looking forward to spending more time with her in this new abode and create more memories.”

Anil Mathur, Chief Operating Officer, Godrej Interio, said ““Make Space for Life” campaign reflects on the importance of work-life balance dynamics in the lives of Indians. The idea of making space for life has a particular resonance for Indians, not merely in the physical sense, but in terms of the pressures and obligations, we face every day. Today’s working professionals are losing out significantly on creating strong family ties or spending quality time with family and friends due to pressures of demanding professional lives. As per our survey findings, with the excessive pressure of work Indians find less time for bonding with their loved ones. While technology is a facilitator it also plays an important role in escalation of this trend. Such insights also reflect work-life balance dynamics in the lives of Indians. As a brand, Godrej Interio makes a conscious effort to enliven homes through its innovative furniture designs and reminds work professionals in spite of the rigmaroles of varying pressures of life we should make space for passion, family and friends at our home. We are extremely delighted to have played a role in making Sonu’s sisters home a dream
abode for her family”.

As per the recent national survey by Godrej Interio, while spending quality time with family and friends, more than one-in-three (34%) of Indian working professionals are not able to dedicate enough time to their children due to work pressure. The study also revealed that due to work pressure, more than 64% of the respondents feel that they are not able to dedicate enough time to their family whereas 28% are not able to spend quality time with their spouse. Similarly, 21.2% and 16.2 % of the respondents feel that they are not able to dedicate enough time to their friends and parents respectively.

About Godrej Interio:
Godrej Interio (GI) is India’s premium furniture brand in both home and institutional segments with a
strong commitment to sustainability and centres of excellence in design, manufacturing and retail.
Led by the largest in-house design team in the country in the furniture category and awarded with 14
India Design Mark Awards till date, GI aims to transform spaces with its thoughtfully designed
furniture to create brighter homes and offices with products that have the highest design quotient in
aesthetics, functionality and technology. With consistent pursuit of excellence and a special focus on
health and ergonomics, GI’s product portfolio comprises a massive range in the office, home and
other specialized applications, viz:
i. B2B – Office Modular Furniture, Turnkey Projects, Marine Accommodation Solutions, Healthcare
Furniture and Lab Furniture
ii. B2C – Home Furniture & Storage, Mattress and Kitchens Godrej Interio has 7 manufacturing facilities situated at Mumbai, Haridwar, Shirwal, and Bhagwanpur. GI’s Shirwal Plant is Green Co Platinum Certified and Mumbai Plants are Green Co Gold Certified. GI is widely known for its comprehensive sustainability certifications for its products in furniture category.

GI commitment to the environment has resulted in manufacturing products with lesser environment
footprint. Our pioneering efforts include designing less environment burdening products, usage of
eco-friendly materials and setting up less polluting and consuming processes, ensuring eco-friendly
packaging and transportation and finally the extended responsibility of recycling/reuse of used
furniture and scrap, thus ensuring a lifecycle approach to green. GI has the widest range of green
choices for our customers which not only includes products but also services such as green interiors
and recycling.

Currently present in over 650 cities with 300 exclusive showrooms and 800 dealers, GI is one of the
largest divisions of Godrej and Boyce Mfg. Co. Ltd., part of the Godrej Group, one of India's largest engineering and customer product groups. The brand boasts of noteworthy awards received so far- CII Exim Bank Award for Business Excellence 2016, Superbrands 2017-18, Reader’s Digest Most Trusted Brand 2018 Gold (Home Furniture and Modular Kitchen), TRA’s India’s Most Consumer focused brand 2019, GreenCo Star Performer Award 2019, National Energy Leader Award at CII National Award for Excellence in Energy Management 2018.

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