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| PC : SMWMumbai |
Once upon a time Media meant the One & Only ' Block-Buster ' ( the pun is intended for Block-Printing ) Print Media. With the rise of Radio and Television, Electronic Media surpassed the Monopoly of Newspapers, Magazines etc. Today's Android generation would not even believe the fact that, just a few years ago, in the beginning, Aakashwani and Doordarshan were the only channels for Radio and Television respectively. Now the number of channels in Electronic media outnumber the Baskin Robbins flavors.
Social Media is the latest trendsetter in succession according to the theory of Evolution. Social Media is Omniscient , Omnipotent and Omnipresent. It basically includes Websites and Applications that enable users to create and share ( mostly Free of charge ) Content or to participate in Social Networking e.g. Orkut ( now extinct ) , Facebook , Twitter , Reddit, Blogging, Whatsapp, Tumblr, Instagram , Pintrest, Linkedin , YouTube , Viber , Snapchat , Google+ etc.
12 to 16 September 2016, September's edition of #SMW16 is happening in four globally prominent cities, Mumbai ( #smwmumbai ) , London ( #smwldn ) , Miami ( #smwmiami ), and Sao Paulo ( #smwsp ).
The whole week, the communication will revolve around the 2016 global theme “The Invisible Hand”
#SMWMumbai is Conceptualized as well as produced by R SQUARE Consulting a marketing services agency specializing in managing Brand Properties and providing Services - Brand Identity Consultancy & Design, Brand Activation & Events, Retail Marketing and Digital Marketing.
#SMWMumbai has an absolutely rocking team of Social Media Luminaries like Rohit Varma ( @rohitvaarma ) : Co-Founder & Managing Partner - R SQUARE Consulting, Bindu Gopinath : Managing partner - R SQUARE Consulting, Prabhakaran : President - R SQUARE Consulting, Robin Xavier : Sr Brand Associate- Digital - R SQUARE Consulting, and Page 3 Celebrity Social Star : Manish Pandey ( @join2manish ) , Blogging Partner : BlogAdda , assisted by Twitteraties Arunima Singh ( @arunimasingh13 ), Pratik Telang ( @socialtelang ), Shreyas Deshmukh ( @shreyshtyle ) , Sameer Jawle ( @sameerjawle ) , Amit Panchal ( @AmitHPanchal ) , Nikhil Makwana ( @nikhilhmakwana ), Roshan Gupta ( @TekiRosh ), Ankita Wadekar ( @SmallSurprise ) , Zankrut Oza ( about.me/zankrut ) etc.
Social cause partner of #SMWMumbai 2016 is @IChangeMyCity , which cultivates and nurtures the spirit of active citizenship.
Social cause partner of #SMWMumbai 2016 is @IChangeMyCity , which cultivates and nurtures the spirit of active citizenship.
Vivek Nayer ( CMO - Auto Division - Mahindra & Mahindra. In his key note session, " Power of Storytelling in the Landscape of New Media " , Mr, Nayer emphasized, how Stories can be brought to life when we have examples to share. A placard near blind beggar reads 'I am blind. Please Help.' A pedestrian replaces that placard with 'It's a Beautiful day and I Can't see it'. You can imagine how that changes the FORTUNE of the beggar. Yes, that's the power of effective Storytelling. Social Media is fantastic for consumer complaints. Innovation and Virality are the new ways of story telling using new media. "Even a Single Sentence Story can alter your fortune forever if right words are used "
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PC : SMWMumbai |
Quick Take away from Vivek Nayer's session: For Brands to tell good stories : Brand Values, Relevance , Context , Co-creation , Innovation , Topicality , Interactivity , Pictures and Videos tell the story better.
Rohit Varma ( Director- #SMWMumbai & Founder - R Square Consulting ) : Power of Community
"Communities drive brand, they drive engagement. Communities exist and we should support them. Empower the community and community will empower you. Building a community is not a tactical decision, you must stay invested. In social, being personal is very important. A well thought out social community strategy can do wonders for a brand.
Sameer Pitalwala ( CEO & Co Founder Culture Machine ) : Data with Soul
Stories are nothing but 'Data with Soul'. The six flavors of video content / format are as much exciting as ice cream flavors.
Nirmalya Sen ( CEO Havas Worldwide Ind. ) "Making online and mainline work together?"
" An online and offline balance is very important for a successful campaign. Unless you have got the consumer's journey right, an integrated approach won't work. Integration of Social media and mainline marketing is all about creating a journey.
Here's the schedule of #SMWMumbai 5 Days, 60 power-packed sessions
13 September : Sessions
#OwnThePlay - A look at how sport connects and dominates on Twitter Aneesh Madani
"Marketing" to the (dis)connected consumer Shubhankar Nath | Pooja Jain | Abhijeet Chandan
Everybody is a Frikking Expert. D Ramki | Prem Panicker | Ayaz Memon | Gautam Bhimani
How not to Make a Viral Video Aditya Bhat
Social Selling Tips Subhobroto Chakraborty
Discovering Music, Making money out of managing or marketing music, Curation, Influencing change, artist image etc. Nikhil Udupa | Arjun Sankalia | Sahil Makhija | Roycin D'souza
14 September : Sessions
Innovations in Digital Marketing Radhesh Kanumury
Digital Marketing for Startups and Steps to Implement Samit Arora
Personal Branding simplified in 60 minutes Kavi Arasu
Connecting humans: The visible hand of Mobile Tech Anand Virani
Social ENtreprenuership Mahendra Sharma
Chase Ideas - Not Platforms Prabhakaran
15 Septeber : Sessions
The Science of Virality Angad Singh Manchanda
Influencer Marketing is a Lie Lavin Mirchandani | Shubhankar Nath | Nikhil Tiwari
Social ready content! or Is your content social enough? Priyadarshi Banerjee
The Tragedy of Inbound Marketing: A True Story Kavita Jhunjhunwala
“Social-Path brands will not make the quantum leap” Charulata Ravi Kumar
Crisis Cooperation Vikas Bagri
The Importance of Leverage in the Digital Age Carlton D'Silva
16 Septembert : Sessions
Marginalisation of Creativity Prahlad Kakar
Monetisation of Digital Content Satya Raghavan
Faces behind the Mask - Social Journey of Humans of Bombay Karishma Mehta
Celebrity Monetisation, Engagement and Content ownership on Social media #CelebSocial Anand Desai | Atul Kasbekar | Lavin Mirchandani
True Wanderer: Fueling 5 Years of Social Journeys Krishna Dorai
Talent Sourcing through Social Aadil Bandukwala
Can social intelligence soon replace conventional marketing research techniques Varun Joshua | Karthik Nagarajan | Nikhil Tiwari
“It’s Good to be good “ KV Sridhar
User-Generated Content: New Data, Best Practices, and Concerns Prabhakaran | Namrita Mahindro | Rajat Mehta | Dr Kushal Sanghvi
Social Media For Artists Hema Sardesai | Faridoon Shahryar | Soumini Sridhara Paul | Amit Yadav
#OwnThePlay - A look at how sport connects and dominates on Twitter Aneesh Madani
"Marketing" to the (dis)connected consumer Shubhankar Nath | Pooja Jain | Abhijeet Chandan
Everybody is a Frikking Expert. D Ramki | Prem Panicker | Ayaz Memon | Gautam Bhimani
How not to Make a Viral Video Aditya Bhat
Social Selling Tips Subhobroto Chakraborty
Discovering Music, Making money out of managing or marketing music, Curation, Influencing change, artist image etc. Nikhil Udupa | Arjun Sankalia | Sahil Makhija | Roycin D'souza
14 September : Sessions
Innovations in Digital Marketing Radhesh Kanumury
Digital Marketing for Startups and Steps to Implement Samit Arora
Personal Branding simplified in 60 minutes Kavi Arasu
Connecting humans: The visible hand of Mobile Tech Anand Virani
Social ENtreprenuership Mahendra Sharma
Chase Ideas - Not Platforms Prabhakaran
15 Septeber : Sessions
The Science of Virality Angad Singh Manchanda
Influencer Marketing is a Lie Lavin Mirchandani | Shubhankar Nath | Nikhil Tiwari
Social ready content! or Is your content social enough? Priyadarshi Banerjee
The Tragedy of Inbound Marketing: A True Story Kavita Jhunjhunwala
“Social-Path brands will not make the quantum leap” Charulata Ravi Kumar
Crisis Cooperation Vikas Bagri
The Importance of Leverage in the Digital Age Carlton D'Silva
16 Septembert : Sessions
Marginalisation of Creativity Prahlad Kakar
Monetisation of Digital Content Satya Raghavan
Faces behind the Mask - Social Journey of Humans of Bombay Karishma Mehta
Celebrity Monetisation, Engagement and Content ownership on Social media #CelebSocial Anand Desai | Atul Kasbekar | Lavin Mirchandani
True Wanderer: Fueling 5 Years of Social Journeys Krishna Dorai
Talent Sourcing through Social Aadil Bandukwala
Can social intelligence soon replace conventional marketing research techniques Varun Joshua | Karthik Nagarajan | Nikhil Tiwari
“It’s Good to be good “ KV Sridhar
User-Generated Content: New Data, Best Practices, and Concerns Prabhakaran | Namrita Mahindro | Rajat Mehta | Dr Kushal Sanghvi
Social Media For Artists Hema Sardesai | Faridoon Shahryar | Soumini Sridhara Paul | Amit Yadav
6:15 PM - 6:45 PM Okay, Social Media is the greatest. But what comes next?
Mahesh Murthy
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It's amazing to see how the landscape has changed over the years, with social media platforms like Facebook and Instagram playing such pivotal roles. The insights from the #SMWMumbai event speakers, particularly Vivek Nayer's emphasis on the power of effective storytelling, offer a valuable perspective on how brands can connect with their audiences. It's a reminder of how powerful narratives can shape our perception and influence our choices in the digital world.
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This blog highlights the evolution of media, from print to digital, with a focus on the power and reach of social media in today's world. The article discusses the 2016 Social Media Week in Mumbai and the global theme "The Invisible Hand." It features key sessions and speakers who emphasize the importance of storytelling and community building in the digital era. The blog provides valuable insights into the role of social media in various industries, from art galleries to marketing and personal branding. Overall, it portrays social media as a driving force of change in business, society, and culture.
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The evolution of media beautifully unfolds in this post, taking us from the era of block-printing to the present dominance of social media. The narrative weaves through the history of communication channels, making the reader reflect on the incredible transformation brought about by technology. As a reader, I'm intrigued by the diverse lineup of speakers at #SMWMumbai, and Vivek Nayer's insight on the power of storytelling in the landscape of new media resonates, emphasizing the profound impact of effective narratives in the digital age.
The #SMWMumbai event seems like a captivating journey through the evolution of media, beautifully captured in the author's reminiscences of the bygone era of Aakashwani and Doordarshan. The fusion of storytelling and social media, as highlighted by Vivek Nayer's insightful session, paints a vivid picture of the transformative power within the digital landscape. The diverse sessions lined up, from the science of virality to the social journey of Humans of Bombay, promise a rich tapestry of experiences and knowledge-sharing, making it an event to look forward to.
This blog post discusses the evolution of media from print to electronic to the current trendsetter, social media. It highlights the dominance of social media platforms, listing various websites and applications that enable users to create and share content. The post mentions the Social Media Week 2016 happening in Mumbai and other global cities, focusing on the theme "The Invisible Hand." It provides insights from keynote sessions and panel discussions at the event, covering topics like the power of storytelling, community building, data-driven storytelling, and the integration of social media with mainline marketing. The blog emphasizes the impact of social media on various industries and includes a detailed schedule of the Social Media Week sessions in Mumbai.
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