Wednesday, May 25, 2016

U & Us Home Design studio



U & Us living in a harmony is the very essence of human life. 
How does it positively impacts our lives and how's that possible ?.

 On 21st May, We the lifestyle bloggers were invited by U & Us Home Design Studio and Esha Gupta. founder , Design Pataki for a discussion about 'Celebrating Craftsmanship with the use of Technology' followed by a workshop on DIY interiors 



U &Us Home Design studio celebrates Craftsmanship with Esha Gupta-Design Pataki



We were hosted at the exclusive U & Us Design Studio ( R-City Mall, Ghatkopar ) for a tete-a-tete with renowned designers, for co-creation of our space with the in-house designers.



The panel discussion consisted the following Masters of Design: Krsnaa Mehta, Founder of India Circus Ronitaa Italia Dhanu, Editor of GoodHomes Architect Rooshad ShroffEsha Gupta, Founder of Design Pataki
                                                                     
U&US Home design studio from Godrej works on the unique concept of involving customers in designing the furniture and interiors solutions for their dream homes. Today’s consumers are tech-savvy, living fast lifestyles and value the buying. The process of getting home furniture and interiors done is often tedious, cumbersome, laborious and time-consuming. Customers face a daunting task on deciding on furniture lay outing, designing, material selection etc. 
                                                      

At U&US Design Studio they have eased these pains by helping customers perform all the related activities in a very simple way. The entire journey of the customer is activity based. At their recently launched studio all these activities are brought alive with the aid of various digital stations created in an innovative manner.


Inside U & Us Design studio - Rotating wheel with miniature home models are enticing.
Touch screen in the center of wheel helps play the U&Us concept film and customers can browse through previously Exploration Wheel. Mood board selection is done by customers which helps the designer understand the customers' tastes and styles.
2 D room layout is done by customer on the touch screen followed by layout with the help of miniature furniture model placement activity (customer can scan layouts/work on ideal layouts)
The layout created can be visualized in 3D.



“Color Visualizer” is a station where the color scheme selection of the home is done by the customers themselves. (It’s a unique technology which being patented by U&Us)
This fun based activity helps customer shortlist on the various colors schemes of their home interior elements like wall color, laminate, fabric, Wood polish & flooring with the help of hexagon shaped color cubes.
Customers have a choice of going ahead with a preset color scheme formulated by a color expert or can customize according to their taste and choice.
State of the art 3d visualization software helps the customers visualize their own homes, take walk through inside the rooms.
Customers can still edit things in real time (eg. Color, furniture placement etc) if they feel like before finalizing the details.
                                   


Proto typing area is a station where customers can create low fidelity models/ proto types with paper, thermocol etc to explain any concept / design which they are not able to express through Prototyping area. So unlike any buying experience, U&Us has created a unique customer-centric, playful experience for the customer to co-create his dream home. U & Us wants the consumers to play an active role in making their signature home dreams come true. With co-creating their own customized furniture enabled by innovative, experiential technology.
                                     

Design Pataki is a curated online magazine, online store & design lab. Their design sensibilities and aesthetics are resonated through their online store. They ensure each product sold has been checked to meet the high standards of quality control. They strive to give us brilliantly designed products at the best prices. Their only goal and hope is for every piece from them to somehow form a small part of our life.
                                                       












18 comments:

Neha Sharma said...

This store looks so amazing!
Can't wait to visit it!

SUJATA TAWDE said...

U & Us Design store is so dazzlingly charming that we could not stop clicking pics .
Welcome to 'Spirit Of Mumbai'.

Abhijit Ray said...

Very nice and informative.

Easwar Arumugam said...

very interesting read

SUJATA TAWDE said...

Yes Abhijit, It was an exciting opportunity as a blogger to participate in DIY workshop by U & Us Design Studio, listening to interact with ace designers Krsnaa Mehta, Founder of India Circus , Ronitaa Italia Dhanu, Editor of GoodHomes , Architect Rooshad Shroff & Esha Gupta ( Design Pataki )

SUJATA TAWDE said...

Hi Easwar, welcome to "Spirit Of Mumbai". Thanks for appreciation. It was an honor to meet the famous designers and to learn aesthetics from them.

Anonymous said...

Has anyone got furniture made from Godrej U & US. need to know
Rajesh

shreeram01 said...

Nice blog and it shares the pictures coordinate with interiors which are very beautiful. Thank you for sharing
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