Fujifilm launches hybrid instant camera"instax mini Evo Cinema™" - An instax™ that can capture videos and “hand themover” in instax™ print- Enjoy a time-travel experience with "ErasDial™" effects inspired by various eras

 Available at an MRP of INR 47,999/-

India, 21stJanuary 2026 - FUJIFILM India announces the launch ofthe instax mini Evo Cinema™, the latest addition to the instax™ hybrid instantcamera Evo series, designed to bring cinematic storytelling to instantphotography. Blending classic analog aesthetics with modern digitalfunctionality, the instax mini Evo Cinema™ allows users to capture both stillimages and videos, transforming everyday moments into tangible keepsakes. In India, the instaxmini Evo Cinema™ Premium Edition will be available Combo Box, which includesthe camera along with two packs of instax™ mini glossy film (10 shots each).The product is priced at MRP INR 47,999/-. Pre-bookings will open from 21stJanuary to 27th January 2026 on www.instax.in, during which customers willreceive two additional designer instax™ mini film packs (10 shots each) as aspecial pre-booking benefit.] The product will beavailable starting 28th January 2026, with dispatches commencing from the samedate. 

The "EvoSeries" is a hybrid instant camera that allows users to take pictures withviewing the LCD monitor on the back of the camera and select their favoriteshots to print, and enjoy an immersive photography experience with a variety ofcreative effects. Commenting on the launch, Mr.Koji Wada, Managing Director, FUJIFILM India, said, “At FUJIFILM India, ourcommitment to innovation is guided by our purpose of ‘Giving our world more smiles’.We bring diverse ideas, unique capabilities, and extraordinary people togetherto change the world. The instax mini Evo Cinema™ reflects this philosophy bycombining cinematic creativity with the emotional value of instant prints,offering consumers a meaningful way to express themselves and preserve memoriesin a digital age.” Adding to this,Mr. Arun Babu, Associate Director & Head of Electronic Imaging, instax™& Optical Devices Business, FUJIFILM India, said, “The instax mini Evo Cinema™ is designedfor a new generation of creators who enjoy experimenting with formats andstorytelling styles. From video-to-print functionality to the Eras Dial™effects and premium analog-inspired design, the camera offers creativeflexibility while remaining intuitive and fun to use. With the Premium Editionand special pre-booking benefits, we are confident the instax mini Evo Cinema™will resonate strongly with users looking to make their memories moreexpressive and enduring.” Theinstax mini Evo Cinema™ can capture both still images and videos. It convertscaptured video data into a QR code※1 and creates an instax™ printtogether with a still image cut out from the video, allowing users to “handover a video” . By turning videos into instax™ prints, users can not onlypreserve memorable moments spent with loved ones in tangible form, but alsoeasily revisit the video anytime via the QR code.

As a new feature, the camera is equipped with the "Eras Dial™", whichlets users experience effects inspired by different eras. 10 “Eras Dial™”effects are available, including "1960" inspired by 8mm film cameras.Each effect has 10 adjustable levels, offering a total of 100 possibleexpressions. These effects capture the unique flavor of each era, letting usersshoot extraordinary, special videos and still images with a sense of timetravel. The camera features avertical grip design inspired by Fujifilm’s “FUJICA Single-8”, an 8mm cameraintroduced in 1965. Its meticulously crafted design and analog operationenhance the enjoyment of shooting and printing. The dedicated app※2allows users to edit videos by combining clips and adding cinematicopening and ending templates, making it possible to create them more special.Furthermore, it features a "Direct Print Function" that lets usersturn smartphone images into instax™ prints. The instax mini EvoCinema™ is a 3-in-1 camera that not only captures videos and still images butalso functions as a smartphone printer.   Fujifilm willcontinue to expand the world of the instax™ instant photo system that allowspeople to enjoy on-the-spot photo printing. ※1 QR Code is a registered trademark of Denso WaveIncorporated. After printing an instax™ print with a QR code, it is necessaryto upload the video data to the server via the “instax mini Evo™” app.  The download period for video data is twoyears from the time they are uploaded to the server via the dedicatedsmartphone app along with the captured images.  ※2 A free appfor Android and iOS devices. It is available for download from Google Play forAndroid devices and from App Store for iOS devices. Android and Google Play aretrademarks or registered trademarks of Google Inc. iPhone and App Store aretrademarks of Apple Inc. The iPhone trademark is used in Japan under licensefrom Aiphone Co., Ltd. The iOS trademark is used under license from Cisco inthe United States and other countries.