• The campaign will cover every dealership and touchpoint in India
• Service products specially launched for the summer season
• Discounts and complimentary services across the board for Škoda customers
• Camp will continue till 30 June, 2024
Mumbai, May 10, 2024 –Soon after announcing an all-new compact SUV and introducing a minimum of six airbags across all variants on its 5-star Global NCAP safety rated models, Škoda Auto India continues on its customer centric strategy with the introduction of an all-new Summer Camp for its customers.
Speaking on the customer initiative, Petr Janeba, Brand Director, Škoda Auto India, said: “Our customers are a central part of all our endeavours. This is reflected in our Human Touch approach, which is a global philosophy and has been localised for India in the form of the ‘My Mantra’ programme. While we continue to build our product actions, our strategy to get closer to our customers, offering them an unparalleled ownership experience is pivotal. This Service Camp is a step in that direction and is also a token of our appreciation to our customers, who choose to be part of the Škoda family.”
The Summer Campaign
The Summer Camp starts immediately and is accessible at every Škoda Auto India dealership, service centre and touchpoint across India. Under it, Škoda customers can avail discounts on a slew of services and customer-centric facilities. Value Added Services have an offer of upto 20%. Facilities like a Ceramic Coating carry discounts of upto 30% under the campaign. An eco-friendly, water-saving Dry Wash of the cars can be availed at a 20% discount. Customers can also sign up for a Road Side Assistance package at a cost that’s 20% lower than usual under this Summer offer. Moreover, Škoda Auto India’s add-on Anytime Warranties carry fabulous offers too. And to top it off, the company is offering its standard 40-point Check-up absolutely free as part of its all-new Summer Campaign.
Through the season
Škoda Auto India’s Summer Camp begins immediately and stretches for over a month right upto June 30, 2024. During this period all Škoda Auto India customers, including customers of legacy cars like the Rapid, Octavia and the Yeti, alongwith India 2.0 cars like the Kushaq and Slavia and the premium Kodiaq and Superb can avail of these benefits.
Warranty with safety
Škoda Auto India already offered a 4-year/100,000 km standard warranty when the industry standard is about 3-years/75,000kms. Customers, under Škoda’s Peace of Mind programme, can extend this 4-year standard warranty up to the 5th or up to the 6th year/150,000 km (whichever is earlier). In 2023, the company introduced an Anytime Warranty that allowed customers to have an additional warranty added, providing their cars a total warranty coverage of up to 8 years/150,000 km (whichever earlier). This package can now be availed of at discounted rates under the latest Summer Camp.
Škoda Auto India’s industry-leading warranty packages are in addition to the company’s recent introduction of six airbags as standard across the range furthering the safety quotient in the proven and tested India 2.0 cars. With the full 5-stars under Global NCAP for the Kushaq and Slavia, and the same score under Euro NCAP for the Kodiaq 4x4, and the recently introduced Superb luxury sedan, Škoda Auto India continues with its tradition of offering a 100% fleet of crash-tested cars rated 5-stars for adults and children in the Indian market.
Human Touch – ‘My Mantra’ programme
Škoda Auto India has put in place several trainings and workshops for its sales and after-sales verticals, towards improving customer satisfaction, connected through its Human Touch philosophy.
Škoda Auto’s Human Touch approach is a global philosophy and has been localised for India in the form of the ‘My Mantra’ program, and enables a customer-first approach across all dealerships.
Further information
Škoda Auto India
Saurabh Dedhia
Product and Brand Communications
T - +91 22 3313 7046
saurabh.dedhia@skoda-auto.co.in
MSL India
Ankit Daswani
Group Head
T - +91 9833559433
ankit.daswani@mslgroup.com
Škoda Auto
› is successfully steering through the new decade with the Next Level – Škoda Strategy 2030.
› aims to be one of the five best-selling brands in Europe by 2030 with an attractive line-up in the entry-level segments and additional e-models.
› effectively leverages existing potential in important growth markets such as India, North Africa, Vietnam and the ASEAN region.
› currently offers its customers eleven passenger-car series: the Fabia, Scala, Octavia and Superb as well as the Kamiq, Karoq, Kodiaq, Enyaq, Enyaq Coupé, Slavia and Kushaq.
› delivered over 866,000 vehicles to customers around the world in 2023.
› has been a member of the Volkswagen Group for 30 years. The Volkswagen Group is one of the most successful vehicle manufacturers in the world.
› is part of the Brand Group CORE – the organisational merger of the Volkswagen Group's volume brands – to achieve joint growth and to significantly increase the overall efficiency of the five volume brands
› independently manufactures and develops components such as MEB battery systems, engines and transmissions as part of the Volkswagen Group; these components are also used in vehicles of other Group brands.
› operates at three sites in the Czech Republic; has additional production capacity in China, Slovakia and India primarily through Group partnerships, as well as in Ukraine with a local partner.
› employs approximately 40,000 people globally and is active in around 100 markets.
Škoda Auto India
› fascinating customers in India since 2001.
› offers 3 models in India – Slavia, Kushaq and Kodiaq
› present in more than 150 cities across the country with over 260 customer touchpoints
› Achieved 100,000 sales over the last two years – the shortest time the company has achieved this milestone in the country
Škoda Auto India website - www.škoda-auto.co.in
Škoda Auto India Communications X Handle - @SkodaIndia_PR
No comments:
Post a Comment