~ First time that India’s first-ever World Cup-winning captain and the world’s most feared pacer are seen together in a commercial film ~
~ The campaign focuses JioCinema’s Connected TV proposition for the TATA IPL 2024 ~
~ TATA IPL 2024 will commence on JioCinema with Chennai Super Kings taking on
Royal Challengers Bangalore on March 22 ~
~ Watch the film here ~
Mumbai, March 13, 2024: Shortly after bringing MS Dhoni in a double role for their inaugural TATA IPL 2024 campaign, JioCinema has now presented Kapil Dev and Jasprit Bumrah in two films as part of their new campaign, titled TV Dekho Toh Aise. The latest set of films from JioCinema focus specifically on the Connected TV proposition for viewers that prefer watching TATA IPL on digital as well as a big screen. They also bring out the manifold features of the platform that take fans from a ‘lean-back’ to a ‘lean-forward’ viewing experience with an unprecedented degree of autonomy.
TATA IPL 2024 will commence on JioCinema with the southern derby as MS Dhoni’s Chennai Super Kings face off with Royal Challengers Bangalore on March 22, 2024.
The treatment of the films, produced by Chrome Pictures, is banter-filled, as conversations between the two ace cricketers get dotted with tongue-in-cheek remarks at each other, all in good jest. The first film has Bumrah engrossed in watching the TATA IPL on his mobile phone, while Kapil Dev enters the scene and engages him in conversation. Bumrah is seen staking superiority for the way his generation consumes the TATA IPL, until Kapil challenges him, turning on a Connected TV, streaming the same content Bumrah was watching. The second film with the duo takes it a step forward in the same vein, as they discuss the capability of watching the TATA IPL in 4K, with one’s choice of camera angle and key moments.
The latest set of films from JioCinema are guided by India’s clear preference of watching their favourite sports content on Connected TV. All TV sets sold in the country over the past four quarters have been Connected TV’s. Last season, over 125 million people watched the TATA IPL on CTV and this year, about 200 million are expected to do so.
“While there is no doubt that India has gone digital in the way it watches the TATA IPL or any other live sport, Connected TV viewers are a rapidly growing subset within the digital universe,” said a Viacom18 Spokesperson. “Our films with Kapil Dev and Jasprit Bumrah drive home the message that the TATA IPL can not only be enjoyed at convenience with flexibility on a mobile phone but also with high-end features for free on Connected TV. It is the same thrill of the high-octane tournament but on a big screen with the viewer having complete control over the premium viewing experience. It is our submission to cricket fans to get a first-hand experience of how JioCinema is redefining the TV experience and hence the line, ‘TV Dekho Toh Aise’ in the campaign.”
Viewers will be able to catch the latest season for free in 4K across 12 languages, with multi-cam options and many more fan-engagement features including the much-loved contest Jeeto Dhan Dhana Dhan. Viewers can also continue to watch their preferred sports by downloading JioCinema (iOS & Android). For the latest updates, news, scores, and videos, fans can follow JioCinema on Facebook, Instagram, Twitter, YouTube, and WhatsApp and Sports18 on Facebook, Instagram, Twitter, and YouTube.
Campaign Credits
Creative Collaborators Godwin D’Mello, Sanket Wadwalkar
Production House Chrome Pictures
Director Hemant Bhandari
Producer Abhishek Nohtani, Kush Malhotra
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