Monday, October 9, 2023

Taiwan Expo India 2023 witnessed potential business interactions worth $75 million

 The Expo saw over 15,000 footfalls

Mumbai, Oct 9, 2023: The 6th edition of the Taiwan Expo India 2023 encompassing exhibitions and networking events came to a glittering finish after three packed days of business interactions, product displays, events and networking. The Expo had over 15,000 visitors from varied industry verticals and businesses including budding entrepreneurs, SME owners and city patrons at large, resulting in over $75 million in business opportunities.The three-day Expo (Oct 5 -7, 2023) themed on the concept of ‘Explore Taiwan in India’ was inaugurated by James C.F Huang, Chairman, Taiwan External Trade Development Council (TAITRA) along with Shri Devendra Fadnavis, Deputy Chief Minister, Government of Maharashtra, at a glistering opening ceremony alongside other Taiwan and India Excellence dignitaries. The Expo had themes, 7 pavilions on display across key categories like Smart Manufacturing, Smart City, Smart Medical, Smart Agriculture, Smart Lifestyle and EV.

Taiwan expo leveraged the power of social media to effectively convey information about high-quality Taiwanese products to a broader audience of Indian consumers. Three prominent Indian social media influencers were invited to interact with the exhibiting companies and create unboxing videos of products, significantly enhancing the impression and value experience of Taiwanese products among the Indian consumer public.

Organized by the International Trade Administration (TITA), Ministry of Economic Affairs and TAITRA, Taiwan Expo is its flagship exhibition to fortify the ties between Taiwan and the ASEAN countries including India. It is testament of Taiwan’s strong and long-term commitment in promoting bilateral trade relationship with India. TAITRA stated that the significant surge in visitor turnout and potential business opportunities this year has left exhibitors with a profound sense of India's booming business prospects. TAITRA also announced that the Taiwan Expo will continue to be held in the coming year (2024) and extends a warm welcome to Indian citizens to visit.

About Taiwan Expo: Since 2017, TAIWAN EXPO has emerged as a leading platform for Taiwanese businesses to explore new opportunities, exchange ideas, and forge partnerships in ASEAN. With its notable success, TAIWAN EXPO has been held 15 times, spanning 11 cities in seven countries, including India, Thailand, Indonesia, the Philippines, Vietnam, Malaysia and the USA.

About TAITRA: Founded in 1970, TAITRA is Taiwan's foremost nonprofit trade promoting organization. Sponsored by the government and industry organizations, TAITRA assists enterprises to expand their global reach. Headquartered in Taipei, TAITRA has a team of 1,300 specialists and operates 5 local offices as well as 62 branches worldwide. Together with Taipei World Trade Center (TWTC) and Taiwan Trade Center (TTC), TAITRA has formed a global network dedicated to promoting world trade. TAITRA's five local branch offices in Taoyuan, Hsinchu, Taichung, Tainan, and Kaohsiung provide services to companies outside metropolitan Taipei. Through these domestic offices, TAITRA is able to maintain close contact and interaction with local companies in their respective areas and provide direct and substantial services in areas such as feature trade promotion, business information, market seminars, on-the-job training, procurement meetings, meeting room rental, etc. Branch offices play vital roles in Taiwan Trade Shows coordination between Taipei headquarters and local companies, and invite buyers to visit local industries.

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