Saudi Destinations Inspire the World in Indian Premiere League
• India continues to show rapid growth as a Saudi source market, expected to bring two million visitors this year • The IPL partnership welcomes Indian travelers living right across the world to visit Saudi, boosting STA’s growing network of global partnerships • IPL - one of the biggest events on the international sporting calendar – taps into a large fan base, including youth Mumbai, 31 May 2023 – The Saudi Tourism Authority (STA) partnership with the TATA Indian Premier League (IPL) has deepened ties between Saudi and India, helping to harness the extraordinary potential of sport and tourism to bring people together and enrich lives. Saudi is set to welcome two million visitors from India this year and India is expected to become its largest tourism source market by 2030. Saudi support for India’s sports sector is a strong example of market collaboration delivering results. Cricket is the most popular sport in India and the IPL has an immense global audience, third ...