Monday, February 13, 2023



A spectacular fashion showcase of the many moods of the season. 

February 2023: After a gap of four years, Mumbai will witness a much-acclaimed fashion event as Abu Jani & Sandeep Khosla return to present a show in association with The Cancer Patients Aid Association on February 12, 2023 at Jio Garden BKC. 

@asalabusandeep  @mardbyabusandeep   @cpaaindia

Speaking about this, Designer Duo Abu Jani & Sandeep Khosla share, “We have a long and very special relationship with CPAA. It's wonderful to be working together again after a four-year gap. Their work to empower and heal people and families affected by Cancer is an absolute labour of love and relentless commitment to the community.

We are absolutely delighted to showcase our labels at this important event. Fashion that comes straight from our hearts. Please join us and support their incredible work with generosity. Cancer can and must be beaten.”

Asal by Abu Sandeep and Mard by Abu Sandeep presented a joyous collection, bursting with Hope and Beauty for Spring-Summer 2023.

The many moods of the Season come gloriously alive in a Feast of eclectic ranges from the signature and ethereal elegance of ‘Bakhiya’ and the floral romance of ‘Resham Boota and ‘Floret’ to the Bohemian glamour of ‘Gypsy’ inspired by Rajasthan's Kalbelia tribe and ‘Russia’ an ode to the country's art legacy, multiple influences from Mughal and Art Deco Architecture, Nature, diverse cultures and techniques inform this extraordinary melange of creative expression. The Mumtaz, Jaali-mirror and sequins ranges exude drop-dead glamour.

From the classic to the avant-garde, this collection is an absolute revelation and is designed to thrill the most discerning fashion connoisseurs.

Mard by Abu Sandeep ushers in the new season with a delicious blend of ranges that boast exemplary craftsmanship and the reinvention of classic silhouettes and heritage techniques and textiles to create a thoroughly modern design expression that is destined to remain timeless in its appeal. From the understated, pristinely regal elegance of  ‘Bakhiya’ and the soothing pastels of ‘Applique Mirror’ to the festive exuberance of ‘Holi’ a riot of colour in tie and dye and the glamour of ‘Mirror’ and the dazzling craft of textile techniques like Ajrak,  Bandhani and Ikat, this is an absolute smorgasbord of style for the 21st-century man.

A fabulous fury of artistic expression in sumptuous fabrics, block prints and embroideries that celebrate masculine style in an entire spectrum of silhouettes that pay homage to the classical in a decidedly contemporary manner.

The evening witnessed a power-packed celebrity presence with a host of luminaries putting themselves firmly behind this incredible cause.

Talking about opening the show for ASAL Bride, Global Influencer and Style Icon, Masoom Minawala shares, "Abu Jani and Sandeep Khosla hold a very special place in my heart, especially since they customized the Mehendi outfit for my wedding as well! To be the Princess Bride for ASAL and to be able to walk to support their cause of empowering families affected by cancer is an honour and privilege. It's going to be a night to remember and I hope everyone donates generously to help CPAA continue their incredible work of raising awareness and treating cancer patients.”

Masoom was an absolute vision in passionate red for Asal Bride. She wore mirror ghagra from the wine glass collection.  Magnificently hand crafted with light and dark gold mirror in an innovative and modern geometric pattern and highlighted with gold vasli. A beautiful head veil completed the ravishing romance.

Jaan Harry Hines Talbot, son of journalist Jessica Hines opens the show for MARD by Abu Sandeep.

Siddhant Chaturvedi wore a flared black coat with hand-embroidered patchwork encrusted with jewelled stones. Lined in pure silk Ikat patchwork it was a dazzling masterpiece of craftsmanship and cutting-edge style.

Speaking about this incredible opportunity of being the Showstopper for MARD by Abu Sandeep, Actor, Siddhant Chaturvedi adds, “It's an absolute honour to walk the ramp for such an important cause. Abu and Sandeep's creativity is legendary and it's a delight to be part of this very special night. I have a deep appreciation for the exceptional work CPAA does in the field of Cancer”

Gracing the ramp, Actress Mrunal Thakur who was the Showstopper for ASAL by Abu Sandeep shares, 

“What an honour it is to be the showstopper for Asal by Abu Sandeep. I absolutely love their work. This Spring-Summer Collection 2023 is an exquisite and impeccable display of creativity and a tribute to the spirit of life, the power of hope, and the triumph of beauty. The designer duo's commitment to promoting the cause of cancer awareness and support through their fashion show is commendable. I am thrilled to be a part of this event. The CPAA does tremendously important work in the field of Cancer. We must support them and donate with open hearts.”

Mrunal epitomised the fresh and delicate romance of the Summer Bride in a spectacular peacock ghagra. 

This old rose ghagra is embroidered with mirrors highlighted with red and pink bright resham colours and finished with vibrant silk detailing. A pastel pink frou head veil completes her dreamy look.


Social Media Star Zervan Bunshah & "Class" Actress Naina Bhan also walked the ramp.


ASAL by Abu Sandeep is Diffusion taken to its zenith. The label carries forth the design philosophy of its parent, Couture.  Meticulous embroideries, accented with handmade craftsmanship to create a range of styles for women who want fine clothing which is both current and timeless. ASAL by Abu Sandeep is designed to appeal to both our aficionados and also casts its net to ensnare a whole new audience and make them firm and loyal clientele.

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Essential Sartorial Style for Men.

Mard by Abu Sandeep is a ready-to-wear, off-the-rack label, designed to appeal to men's desire for immaculate clothing. Taking Classics and reinventing them with a twist of Fabulous and a dash of whimsy.

The offering is comprehensive and includes Shirts, Kurtas, jackets, bandgalas and sherwanis. This is a label which will find resonance with men who seek distinctive, detailed, ensembles, form-fitting silhouettes, and impeccable detailing. Mard by Abu Sandeep is Stand apart style, meticulously crafted to perfection.

Mard by Abu Sandeep is proof that boys too just want to have fun. Stylish fun. Whether it’s formal, festive or wedding wear, Mard, is your go-to fashion label.

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Cancer Patients Aid Association (CPAA) is a registered charitable non-governmental organization (NGO) established in 1969 working towards the Total Management of Cancer as a disease. Cancer though life-threatening is today curable if it is caught early and adequate treatment is provided. However, patients of modest means can only look on helplessly unless they receive a substantial contribution. Cancer as a disease is such a dilemma for the patient that he needs comprehensive and continued assistance, be it emotional, financial, physical or otherwise. At this stage, CPAA comes forward to totally manage and assist the patients.

All the contributions however big or small will assist us in trying to make the lives of cancer patients easier, to the best of our capabilities. It is with generous support like yours that helps the patients receive the required treatment and give them a decent chance of survival. Patients will be assisted from beginning to end in this effort and provided all possible help such as medical aid, diet supplements, help to find accommodation, transportation, blood products, prostheses and jobs for the earning member, and educational aid. All psychological, social, and spiritual needs will also be addressed.

 10,19,771 cancer patients and their families received support so far.

4,15,191 healthy individuals screened for cancer through camps.

3,95,674 people reached so far in schools, colleges, offices, and factories.

32,447 patients and families rehabilitated to reinstate them into the mainstream of life by empowering them with Skill, Capability and Confidence.

10,000 women screened for Cervical cancer. 20,000 eligible women & school girls vaccinated with the HPV vaccine for cervical cancer elimination.

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