MyGlamm’s experiential beauty store served as the perfect setting for the lively event.
Mumbai, October 19, 2022: India’s largest creator ecosystem, Good Creator Co., co-hosted a fabulous evening to kick off the festivities and unveil a new line of clothing by homegrown brand trueBrowns and actor Chitrangda Singh. The MyGlamm experiential beauty store in Juhu, Mumbai served as a chic setting for the glamorous event on October 18, 2022. Also present were 50 members from The Good Communities comprising of moms, college students and young working professionals invited to attend the launch.
Malini Agarwal, co-founder, Good Creator Co., was the host of the evening. With ‘Live Your Glamm’ as the underlying theme of the event, Malini and Chitrangda discussed how Indian women can create their own sense of glamour. “Brands like MyGlamm and trueBrowns do not stereotype and are giving Indian women the choice to be what they want. That’s what democracy in beauty and fashion means,” said Chitrangada. Speaking on the importance of investing in oneself, the actor said, “We invest so much of our time and emotions in the outside world that we forget to truly invest within ourselves. Come back to yourself.” The live chat between Malini and Chitrangda was the highlight of the event.
To add to the festive spirit, Good Creator Co. organized a #GetReadyWithMe activity, where 50 women from the Good Community participated, and the actor personally styled 10 lucky winners live at the MyGlamm store. Winners were chosen across different communities (Sirona Circles, GlammFam, BabyChakra Momstars and Girl Tribe).
“Our Good Creator co, MyGlamm and GlammFam Collaboration with Chitrangda and trueBrowns was a true testament to how great things happen when good brands come together! Absolutely love the empowering message that trueBrown echoes with heart and hustle for modern Indian women. Glamming up 10 winners from our various communities at MyGlamm, Girl Tribe, Sirona Hygiene, Baby Chakra and Good Creator Co. was exactly the festive note we wanted to usher the holiday season in on. Chitrangda embodies such a strong positive energy and it is a delight to host events with her. Really looking forward to our next collaboration coming soon to Delhi!” said Malini Agarwal about the collaboration.
Commenting on the event, Sukhleen Aneja, CEO, Beauty and FMCG brands, The Good Glamm Group, shared, “It was a pleasure to host such an exciting event at the MyGlamm store. Having built a strong online presence, we are now moving towards expanding our offline community. MyGlamm as a brand has always been about understanding women’s beauty needs and giving them what they want. Since fashion and beauty go hand-in-hand, collaborating with a homegrown fashion brand and a strong woman such as Chitrangada Singh was a win-win opportunity. ”
“It was fantastic to see the energy at the event. Seeing the coming together of innovative fashion brands with MyGlamm & having more than 50 community members from across the Good Communities present made for an extremely vibrant and inspiring evening. Our most active Community members from different walks of life were invited to interact with Chitrangada and to hear her story and responses to their questions ranging from motherhood, fashion to her personal style. The event left an indelible impression on those present.” commented Naiyya Saggi, Co Founder The Good Glamm Group.
The night concluded with a tour of the 3,000 sq-ft flagship MyGlamm store. Designed by Schoolhouse, a New York-based independent creative agency, it is a one-of-its-kind experiential beauty store in India, featuring dedicated spaces such as The Glamm Zone, a feedback wall, selfie booths, and more. The ladies went home with exclusive MyGlamm goodies.
About The Good Creator Co.
The Good Creator Co. is an ecosystem where talent meets the best brands and resources to strengthen one’s impact. A seamless data-based tech, access to masterclass from industry leaders, guidance and resources help one make cutting edge content and more. And that’s not all, through the Good Creator Co. 's creator programs to get unlimited access to The Good Glamm Group’s products and the most important of all, get one’s content viewed by millions of people.
MyGlamm is India’s largest direct-to-consumer makeup brand. MyGlamm embraces the philosophy of building a community with its users, engaging with them and eventually co-creating products with them. In July 2020, MyGlamm acquired POPxo making the MyGlamm - POPxo combine, the largest Content to Community to Commerce platform in India with 50 million monthly active users and 100 million monthly video views. With over 800 SKUs across makeup, skincare and personal care, MyGlamm Beauty Products feature advanced, rich, feel-good formulas that are 100% cruelty-free, embrace Clean Beauty, and have skin-friendly ingredients. MyGlamm has over 4000 offline points of sales across 50 cities of India. MyGlamm uses a combination of technology, content and social media to allow consumers to not only discover its products but also create a rich, personalised, content and tutorial fuelled post-purchase experience through its App. Investors in MyGlamm include French beauty major L’Occitane and silicon valley venture capitalist Bessemer Venture Partners.
Established in 2016, trueBrowns is an everyday wear brand and the brainchild of Ms. Udita Bansal. The brand specializes in tailoring ensembles for fashion-conscious women, celebrating a contrast of classic elegance and contemporary styling by creating ensembles that reflect a unique combination of tradition, style, vibrant energy and grace, while being sustainable.
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