~ Onboards ace cricketer Hardik Pandya to kickstart the digital campaign #BeOneWithTheGame that encourages consumers to participate in the giveaway
Link to first brand film - https://youtube.com/shorts/mN_s3ruep88?feature=share
National, 4th April 2022: Taco Bell India, the world's leading Mexican-inspired restaurant brand joins hands with Microsoft Xbox to bring an exciting and compelling opportunity for consumers, fans, and gaming buffs. From 4th April 2022 till 1st May 2022, Taco Bell fans and gamers can place an order at Taco Bell and stand a chance to win the Xbox Series S, 12-month game pass ultimate featuring Cricket’22 and PC Game Passes by sharing their 10-digit mobile number.
Taking this collaboration a notch higher, Taco Bell has tapped into India’s passion for cricket and partnered with the uber-cool and all-rounder cricketer Hardik Pandya as the face of the digital campaign that aims to encourage gaming enthusiasts and Taco Bell fans to participate and #BeOneWithTheGame. The brand will be rolling out a series of digital films in succession starring Hardik Pandya that showcase him living different scenarios in the real world whereas his mannerisms and characterization will mimic avatars from the gaming world. Kickstarting the series, in the first film, Hardik Pandya dons never-seen-before avatars and invites one-and-all to #BeOneWithTheGame but with a unique twist.
Watch the first film here - https://www.instagram.com/tv/Cb6uHlbF0sP/?utm_medium=copy_link
Commenting on the collaboration, Indian cricketer, Hardik Pandya, who is exclusively handled by RISE Worldwide, India’s largest independent Sports and Entertainment Company, said, “I am elated to be part of Taco Bell’s digital campaign in collaboration with Microsoft Xbox. I am extremely competitive on the gaming console with everyone just as I am on the cricket field. The campaign gave me a chance to have a great time as I played different avatars that resonate with the Gen Z audience and gaming enthusiasts.”
Talking about this collaboration, Gaurav Burman, director, Burman Hospitality, Taco Bell’s Master Franchise Partner in India said, “Taco Bell is a dynamic and disruptive brand and as a result we have a loyal following for our delicious food from the gaming community. We are delighted to have the opportunity to partner with Microsoft Xbox for a second year and give our customers the opportunity the win the best gaming console in the world. The combination of a meal from Taco Bell coupled with gaming on the Microsoft Xbox is a marriage made in heaven. We are fortunate to have Hardik Pandya who is already a legend as our ambassador to spread the message.”
To be eligible for the giveaway, consumers can either place an order with their registered mobile number, for delivery via the Taco Bell App or food aggregators, dine-in at any nearby restaurant or opt for Takeaway. In this second edition of the giveaway, Taco Bell and Microsoft Xbox will be rewarding 17 lucky winners weekly with the sleekest and most powerful console Xbox Series S and a 12-month game pass ultimate ft. Cricket’22. In addition, 200 PC gaming passes will be given away every week allowing more and more gamers to win big.
Customers can also increase their odds to win through repeat transactions on subsequent days. Detailed terms and conditions will be available on the Taco Bell App and website. So, what are you waiting for? It’s time to spin your wheel of fortune and participate in the most exciting giveaway of the year!
About Taco Bell Corp.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., is a world-famous Mexican-inspired restaurant chain serving tacos, burritos and other specialties with bold flavours, quality ingredients, breakthrough value, and best-in-class customer service to over 42 million customers weekly across the globe. Taco Bell operates over 7000 restaurants in more than 30 markets including the United States, with the expansion continuing in international markets.
About Burman Hospitality Private Limited:
Burman Hospitality Private Limited is incorporated by members of the Burman Family, the promoters of Dabur India Ltd. Burman Hospitality has brought together a team of industry specialists and is looking to rapidly grow its operations over the next few years. The Company was founded on the same principles that Burman Family believes in for all their businesses, which is to give the Indian consumer, the best, most innovative and value orientated products possible.
Leveraging decades of experience in running successful businesses, Burman Hospitality has embarked on a journey to change the restaurant industry in India by introducing innovation and new service experience. Burman Hospitality entered into a strategic partnership with Taco Bell with a vision to establish the world’s largest Mexican Inspired food chain in India. In 2019, Burman Hospitality became the master franchisee for Taco Bell India. Burman Hospitality aims to have a pan India presence with more than 600 outlets by 2029.