Wednesday, July 14, 2021

#JeetKaGourav, another series by Gourav to cherish the glory of Indian women warriors at Olympics 2021

DeshKaGourav, a social initiative by Gourav Luminaries Pvt Ltd. announces the launch of #JeetKaGourav campaign


National, July 2021: Gourav, one of the leading consumer electrical goods brand, a trusted name in Tier-2&3 cities of India, has introduced a digital movement called #JeetKaGourav under its social initiative DeshKaGourav, a digital platform that celebrates the Pride of India and has decided to come forward to cherish the hardship, the will power and the victory of all the Women athletes at Tokyo Olympics 2021.


Our leading women athletes have been through a lot of hard times, training themselves, working towards their goals, struggling through challenges and other provocations. In order to honour their achievements, celebrate their dedication, encourage their enthusiasm and motivate their spirits, DeshKaGourav takes the privilege to ecstatically commemorate the Tokyo Olympics 2021 with the winning stories of these women athletes who bring pride to India.


The series will witness a flow of events sharing the untold stories of these women athletes, their journey from practice sessions to representing India and their motivational insights to encourage people follow their dreams and work dedicatedly, passionately, with irresistible grit towards the same. The series gives chance to each and every individual of India to share their warm wishes, love and get connected with their favourite women athlete, before their match wishing them victory for India. It says #GoldforIndia and connects everyone to their selected Tokyo Olympic player who is representing India this year, to motivate them to aim at Gold and bring home glory.


The year has been a difficult time for every individual, yet, each women athlete at Olympic has been through it in some way, yet showcase their strong grit completing with others there. Commenting on the campaign, Mr Pankaj Khanna, CSO of Gourav Luminaries (P) Ltd said, “The Tokyo Olympics is soon going to start and the world is all set to celebrate the highs and lows as we watch the athletes compete with each other. We at DeshKaGourav are here to celebrate the journey of these leading women athletes from India who had their share of struggles to be where they are today. Its rightly said, ‘Victory comes with patience’ and we aim at sharing these unheard stories of women who have dedicated their years into hard work, earned bruises, faced failures and many other hardships to bring glory to India as they represent the country at Olympics.


He further adds, “We invite every Indian to join us in this movement to cherish these women athletes, who after everything they have been through, leaving behind their families and travelling during these difficult times only to make each one of us proud, to bring home glory and ensure the country’s pride stays high. Its time India comes to gather to celebrate them, to share beautiful messages filled with love, pride and affection, to motivate them and to let them know that we all stand strong with them as they compete with their opponents at Tokyo.”


To learn more or share your message for your favorite athlete, do check out –


DeshKaGourav –


Instagram - 

Facebook – 

Twitter -  

About Gourav Luminaries –


Founded by Shri Prem Khanna, father of Gaurav and Pankaj Khanna, in 1991. It manufactures as well as distributes electrical goods – fans, switches, switchgear, wires and LEDs – through its sister companies, & B2B sales channel respectively. It makes affordable and good quality electrical products that light up homes of the middle-class families in the Tier-2 cities of India.






▪ States - Punjab, Haryana, Delhi, Rajasthan, Uttar Pradesh, Uttarakhand, North East


▪ 215 direct distributors/dealers


▪ 18K+ retail touch points


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