Monday, May 24, 2021

OnePlus-Flipkart strengthen partnership with the launch of value Smart TVs

Introduces its budget-friendly Smart TV portfolio with the new OnePlus TV Y series 101 cm (40”) available at introductory price of INR 21,999 starting Wednesday, 26th May 2021   


Monday, 24 May 2021, Bangalore: Leading global technology brand, OnePlus, today unveiled the latest addition to the OnePlus TV Y Series range of smart TVs, as it further strengthens its relationship with India’s homegrown e-commerce marketplace, Flipkart. With a new, affordable 40” variant, the OnePlus TV Y series will bring the burdenless OnePlus experience to yet another price segment, making it even more accessible to millions of customers across the country. The new smart TV is set to elevate OnePlus’ connected ecosystem to provide a seamless smart home experience to users. 


“The launch of the new OnePlus TV Y Series variant is an important step in bringing premium technology to more users in India by making high quality products more accessible across new price segments and offerings. Today, OnePlus’ vision of connected ecosystems and smart homes is further expanded by the launch of our OnePlus TV Y Series 101 cm (40”). The successful launch of our new smart TV is also a testament to our fruitful partnership with Flipkart. Our journey with Flipkart began in 2020, and we already witnessed this partnership enable a large section of consumers to gain greater access to innovative technology. We are confident that this meaningful association will continue to significantly benefit our wider community in the coming future.” said Vikas Agarwal, General Manager, OnePlus India.  


OnePlus launched the OnePlus TV Y Series, which witnessed great reception in India. Redefining the affordable smart TV segment, the OnePlus TV Y Series brings imagination, intelligence and seamless connectivity to every user’s home.


“As a platform of choice for millions of customers across the country, Flipkart takes pride in bringing the widest selection of best-in-class Smart TVs in collaboration with our ecosystem partners. We are happy to expand our remarkable relationship with OnePlus and expand their presence in the fast-growing value segment with the launch of OnePlus TV Y series 40”. Coupled with insights from Flipkart, our affordable payment constructs and pan-India supply chain reach, we are confident of bringing OnePlus’ rich viewing experience to the doorstep of millions of our customers,” said Hari G. Kumar, Vice-President at Large Appliances, Flipkart.



OnePlus TV Y Series 40inch


Captivating Visuals

With the new OnePlus TV Y Series 40” Smart TV, users are presented with vivid imagery, sharp visuals and a wide range of shades with 93% DCI-P3 color gamut. Replete with color space mapping, noise reduction, anti-aliasing and dynamic contrast, the Gamma Engine feature of the OnePlus TV Y Series provides innovative features to bring alive the viewing experience. Coupled with bezel-less design, users can dive into a captivating cinematic experience.


Immersive Viewing

Designed to immerse the audience in visual content, the bezel-less design of the OnePlus TV Y Series offers a captivating picture quality and maximized display space. The 40” variant is equipped with an impressive screen-to-body ratio at over 93% which allows you to experience your favorite content with a boundless viewing experience.


Smarter TV Experience  

Intelligent and intuitive, the OnePlus TV Y Series 40” is an extension of OnePlus’ flagship experience which is powered by the trusted Android TV 9.0 and effortlessly integrated with Google Assistant in several languages. Users can also gain a seamless smart TV experience through the innovative OnePlus Connect features. With the OnePlus Connect App, you can use your own smartphone to operate your TV as a remote control. Users can also utilize the Smart Volume Control feature to automatically reduce the volume of the smart TV during incoming calls and return to the previous volume after the call ends. Among its many features, it also includes the TypeSync feature to transform the smartphone into a smart remote by letting you type or speak directly into your phone without having to use the traditional remote


Dolby Audio

With two full range 20W box speakers and Dolby Audio enhancement, the OnePlus TV Y Series delivers crystal clear sound quality. Providing detail and clarity, across the spectrum, it makes for a surreal surround sound experience.


Curated Premium Content with OxygenPlay

OnePlus’ OxygenPlay serves as the content discovery platform of OnePlus TV where users can access a plethora of content from several partners. The improved OxygenPlay comes equipped with rich entertainment content for the entire family with an exciting line-up from several popular content partners.

In addition, the OnePlus TV Y Series also comes equipped with an integrated Content Calendar, with automatic reminders to stay up to date on your favorite shows and latest movies.



Price, Availability and Offers


The OnePlus TV Y Series 40” will be available starting Wednesday, 26th May on Flipkart and starting Tuesday, 1st June on Users will gain the opportunity to purchase these OnePlus TVs at an introductory price of INR 21,999 during a limited sale on Flipkart starting Wednesday, 26th May until Saturday, 29th May.
The introductory price offer will be available until 31st May 2021. Users can also avail a no-cost EMI offer of 12 months upon credit card and debit card transactions across major banks.



About OnePlus India

OnePlus is a global mobile technology company challenging conventional concepts of technology. Created around the ‘Never Settle’ mantra, OnePlus creates exquisitely designed devices with premium build quality and high-performance hardware. OnePlus thrives on cultivating strong bonds and growing together with its community of users and fans. For more information, please visit


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About Flipkart:

The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, and Flipkart Wholesale. Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants, and small businesses to be a part of India's e-commerce revolution, with a registered customer base of over 300 million, offering over 150 million products across 80+ categories. Our efforts to democratize e-commerce in India, drive access and affordability, delight customers, create lakhs of jobs in the ecosystem and empower generations of entrepreneurs and MSMEs have inspired us to innovate on many industry firsts. The recent launch of Flipkart Wholesale, our new digital marketplace, is a testament to our commitment to accelerate the growth of kiranas and MSMEs in India. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns – customer-centric innovations that have made online shopping more accessible and affordable for millions of Indians. Together with Myntra, which holds a prominent position in the online fashion market, and now Flipkart Wholesale, the Flipkart Group will continue to steer the transformation of commerce in India through technology.

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