Tuesday, April 27, 2021


27th April 2021, India: It’s that time of the year again when two of India’s biggest passions – cricket and entertainment come together. One of the highly anticipated moments for cricket fans during this period is the design of their favorite team’s jersey for the new season.


As part of a larger social and ecological initiative, Chennai Super Kings and The Souled Store decided on a sustainable concept this year. The newly designed Chennai Super Kings replica jersey was created using approximately 15 plastic bottles (that would have otherwise ended up polluting the ocean) and uses 90 % less water than regular jerseys. The jersey comes in a customized box made from recycled material, accompanied by a certificate of authenticity from the legend himself – MS Dhoni.


The new jersey launch was seen generating tremendous buzz on social media, with fans excited to see Thala launch the jersey. Check out the reveal: https://www.instagram.com/p/CMzfGQzgxfs/?igshid=wced0r55k4n7


“As a brand, we’ve always been conscious of our larger social responsibility, and how we need to continuously implement better, more sustainable practices. We’d specifically like to thank the entire Chennai Super Kings team for being as excited and passionate as we were to make this happen,” said Harsh Lal, Co-founder and Director, The Souled Store.


The Super Kings are one of the most consistent teams in IPL history, having qualified for the Playoffs in 10 of their 11 seasons, reached the final eight times and lifted the trophy thrice.


“This is the first time in 14 IPL seasons that we’ve redesigned our jersey, and we felt it would be nice to have every replica jersey made from recycled plastic. It’s important for all of us to do our bit to help reduce plastic waste and work towards a greener planet,” said, KS Viswanathan, CEO, Chennai Super Kings


The Souled Store is also the official merchandise partner for the Mumbai Indians, Kolkata Knight Riders, and Rajasthan Royals.


The official CSK 2021 replica is available for purchase on The Souled Store’s official website and app.



About The Souled Store:

Started in June 2013, The Souled Store, an online brand selling quirky pop culture merchandise, is bootstrapped with a total capital of Rs. 5.25 lakh. In 7 short years, they have achieved a turnover of Rs. 100 crores, shipping more than 100,000 orders per month. With a 2+ million customer base and 150+ licenses, The Souled Store is India’s biggest brand for official licensed merchandise.

They are the official merchandisers for big budget movies (Marvel, Batman, Superman, The Justice League, Harry Potter, Lord of the Rings, Star Wars, Raees, Rock on 2 etc.), IPL teams (Mumbai Indians, Chennai Super Kings, Kolkata Knight Riders, Rajasthan Royals), Cartoons (Cartoon Network, Looney Tunes, Scooby Doo, Flintstones etc.), TV Shows (Friends, The Big Bang Theory, South Park etc.), WWE and many more. 

The brand has successfully forayed into offline stores as well, opening their first retail outlet at Linking Road, Bandra in 2019, and launching 2 more stores within the first year itself. As part of its long term vision, The Souled Store plans to open 35-40 stores pan India and be the go-to fashion destination for the country’s youth.

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