SUPER has benefited close to 4 million users, saving them over Rs 580 crores to date
- The new subscription gives customers the choice of three plans - BINGE, BITE & BIT offering free delivery and Buy One Get One
- Designed to help individuals, couples & families to choose plans basis their monthly ordering patterns
March 10th, 2021: Swiggy, India’s largest food delivery platform, today announced the revamp of its Swiggy SUPER subscription service to deliver greater value to more users. India’s most loved subscription service has helped millions of consumers save on their orders, by never paying for deliveries or surge fees. Now, Swiggy SUPER will offer three different plans with progressively greater benefits including attractive Buy One Get One offers from participating restaurants that are designed to suit the consumers’ needs and make their food-ordering experience more convenient than before.
Launched in 2018, SUPER was the first food delivery focused subscription in the country and has benefited close to 4 million users to date. These users have been able to save over Rs 580 Crores through benefits like free deliveries and waiving of surge fee. This has led to an even greater order frequency on Swiggy, directly benefiting the restaurant community with more orders.
The new version of Swiggy SUPER has been carefully crafted after analysing the orders placed, the frequency of orders, and the purchasing power of consumers. Swiggy has tailored the subscription program to provide exclusive privileges to all, with a greater focus on convenience and affordability.
Consumers can now choose from one of three plans based on their usage and preferences.
- The BINGE plan provides ‘unlimited’ free deliveries and unlimited Buy One Get On (BOGO) offers on dishes from partner restaurants at a price of INR 329/month. This plan is suitable for regular Swiggy users who order from a wider variety of restaurants spread across the city.
- The BITE plan is priced at INR 169/month, providing 10 free deliveries per month along with unlimited BOGO offers from select partner restaurants. The BITE plan is suitable for consumers who place orders with Swiggy fairly often.
- The BIT plan priced at INR 89/month provides five free deliveries per month and is targeted at new consumers who are looking
- for a value offering.
Vivek Sunder, Chief Operating Officer, Swiggy said, "At Swiggy, our aim is to make ordering in as convenient and hassle-free as possible. With millions of users across the country, we understand the various types of consumers ordering with us, some do so occasionally, some every day and others in larger quantities. That's why we have come up with benefits like free delivery, access to a greater variety of restaurants including those far away and extra delights delivered to their doorstep. For instance, the BINGE and BITE plans offer fantastic value for our regular consumers as they pay for themselves well before the month is over."
The delivery fee (calculated based on distance with a surcharge during rains and peak hours) will be completely waived off with the SUPER subscription program based on the chosen plan, thus reducing friction for consumers during the ordering process. Swiggy has partnered with more than 7,000 restaurants – including popular chains such as Burger King, Faasos, Freshmenu, Cold Stone Creamery, Chaayos, Soda Bottle Opener Wala, Olive Bistro, Farzi Cafe, Bombay Brasserie, Speedy Chow, Lunchbox, Dhaba by Claridges, UBQ - by Barbeque Nation and many more to offer “Buy One Get One” benefits to subscribers. All three plans will come with 1-month and 3-month subscriptions and offer incremental distance coverage according to the chosen plan.
SUPER is currently live in over 80 major cities making this the largest subscription program for food delivery in the country. All active Swiggy SUPER users will be automatically upgraded, free of cost, to the SUPER BINGE plan for the remaining period of their active subscription.
This is the latest in Swiggy’s continuing innovations to make the food-ordering experience friction-free and affordable for Swiggy users.
Founded in 2014, Swiggy is India’s leading on-demand delivery platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. It connects consumers to over 1,00,000 restaurant partners and stores in over 500 cities. Using innovative technology, Swiggy provides a hassle-free, fast and reliable delivery experience. Every order delivered by Swiggy’s dedicated fleet of delivery partners engaged on a principal to principal basis, ensures a host of customer-centric features like lightning fast delivery, no minimum order value, live order tracking, and 24/7 customer support.