~Launches a seven episodes web series on travel and ice cream for the first time for the Gujarati audience~
Mumbai, September 2020: Embarking its way to the new normal, Havmor Ice Cream, one of India’s leading ice-cream brands, is unveiling the launch of its web series “Havmor Passport” in association with the celebrated artist, Malhar Thakkar. Starting from 25th September, the web series with the tag line “Khaata Jao, Farta Jao”, will take the audience to a virtual tour of seven international destinations with Malhar as he enjoys his favourite Havmor ice cream.
The people of Gujarat are extremely fond of ice creams and travel. Keeping this thought in mind, Havmor Ice Creams is delighted to bring the best of both worlds in an intruding web-series - Havmor Passport, where the viewers can go on a virtual tour with their favourite star, Malhar and indulge in their most cherished ice cream. Havmor Passport is a light-hearted and feel good show with an engaging regional content where Malhar is seen catching up with his friends and going on a virtual tour of seven exotic international locations while he enjoys his favorite Havmor ice cream.
Havmor as a brand understands the need of its consumers and aims to delight its consumers with innovative brand strategies that help them achieve a deeper connection with Havmor and with ice-creams. Consumers are always in a lookout for exciting activities, and at present, virtual tour is one of the most trending and exciting digital activities, giving hopes and keeping the love for travelling alive.
Mr. Anindya Dutta, MD, Havmor Ice-cream said, “This is one of its kind concepts which has not been explored earlier. The whole purpose behind launching such a content is to bring back that positivity, connecting with our consumers and getting conversation back to the category. The idea is to keep viewers entertained with an interesting series during such challenging times, when travelling can be done only virtually.”
On his association, renowned actor Malhar Thakar said, “I am elated to be associated with Havmor Ice Cream and be a part of the web-series. The series is very close to my heart, given that I love to travel, and I love ice cream. I am sure the audience will love the narrative and will enjoy it, as much as I have enjoyed being a part of it.”
The series is written and directed by Manan Desai, co-founder of The Comedy Factory and has been conceptualized by Sideways. Each episode will be of six minutes, which will give a virtual tour of the international locations in seven different episodes, releasing one episode every Friday. The first episode goes live on September 25 on the Havmor YouTube channel.
About Havmor Ice Cream
Havmor Ice Cream, a part of Lotte Confectionery Ltd., is one of India’s largest and most loved ice cream brands. Over a period of 75 years, the brand has grown immensely by reinventing itself time and again. While innovation forms the essence of every creation at Havmor, the brand has been constantly curating a novelty of flavours ranging from the homegrown ‘paan ice cream’ and ‘ladoo ice cream’ to the premium ones like Belgian dark chocolate, mocha and Kesar Malti .In the last decade, Havmor has grown ten-fold, establishing a strong brand presence and emerging as one of the fastest growing, most loved ice cream brands of the country. With a wide and varied range of flavours, 18 states, a network of 40,000 retail outlets and more than 250 flagship stores, Havmor is truly a national brand that caters to a wide spectrum of audience across the country.