Saturday, July 18, 2020

Lionsgate Play celebrates World Emoji Day in a quirky way to engage with the youth

Mumbai,16thJuly 2020: Emojis have today become an integral part of internet communication. Millennials and Generation Z prefer to use emojis more than using words to express themselves. Recognising the popularity of emojis among the youth, social media platforms have introduced emojis for pretty much every activity, emotion, profession & passion. They have become a universal language and a part of everyday conversations.
Global content leader and OTT player, Lionsgate Play caters to the entertainment needs of millennials and is always looking at different ways of connecting with it’s audiences. Hence to celebrate World Emoji Day, Lionsgate Play on 17th July 2020 has launched an interesting social media contest to become a part of new trends that the youth enjoys. The premium OTT player will share multiple fun-cryptic-edgy creatives which will describe movies using emojis. Whoever guesses all movies correctly, will win exciting gift vouches from Lionsgate Play. Cinephiles can watch all movies on partner platforms of the brand – JioFiber, Vodafone Play, Airtel Xstream, Idea Movies&TV.

Commenting on the same Mr. Rohit Jain, Managing Director of Lionsgate Play said, “Lionsgate Play is always looking for fun interactive ways to connect with the audiences. We are committed to bring entertainment to our consumers’ universe, be it via our exclusive content or fun social media campaigns. To stay connected with the youth, it’s important to be a part of pop culture and that’s what we aim to achieve via World Emoji Day campaign. Everyone loves fun challenges and the most exciting part of this contest is to be able to answer emoji posters correctly to unearth movie titles. We are certain people will enjoy this contest on social media.”

About Lionsgate Play
Lionsgate Play, a premium streaming service from Lionsgate India and Starz, offers curated Hollywood content for Indian consumers, with much of the content available in multiple Indian languages. Lionsgate India, one of the most recent entrants in the South Asian market, distributes premium content to linear and digital platforms across the region. It develops and produces original local Indian language content as well as adaptations of globally successful content. Starz, a Lionsgate subsidiary, is a leading global media and entertainment company that produces and distributes premium streaming content to worldwide audiences across subscription television platforms. It offers subscribers more than 7,500 distinct premium television episodes and feature films, including STARZ original series, first-run movies and otherpopularprogramming.

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