· Bolsters Loco’s leadership as India’s homegrown game streaming platform
· Marks the first-ever content partnership between a pro team and an app
· Reinforces the organizations’ shared vision of building a thriving esports ecosystem in the country
National, 16th June 2020: Loco, India’s leading live game streaming app, announces a long-term partnership with global esports organisation, Fnatic, in a first-of-its-kind partnership for the Indian gaming ecosystem.
Fnatic is one of the world’s preeminent esports organisations and has an unrivalled decade-long legacy in a variety of games like League of Legends, Counter-Strike, Dota 2, and more. The company is now pioneering the PUBG Mobile esports space with their squad based out of India.
As part of the partnership, Loco will onboard Fnatic India’s entire roster onto the app (which include some of India’s leading streamers and gamers) who will broadcast exclusive content on Loco.
Loco and Fnatic will also co-create unique esports content together. This includes multiple tournaments and non-fiction shows. The two companies believe that esports content is in a nascent stage and the coming together of two organizations with strong content pedigree will deliver unparalleled entertainment to gaming fans in India.
Commenting on this partnership Anirudh Pandita and Ashwin Suresh, Founders, Pocket Aces said, “Fnatic and Pocket Aces share a common vision of building a sustainable esports ecosystem in India. We want to provide Indian esports and gaming fans, world-class gaming entertainment across formats and this partnership will ensure that this shared vision is realized very soon. Fnatic has made a strong commitment to Indian gaming and as the home of Indian gaming, we are delighted to welcome them!”
Speaking on the association, Nimish Raut, Fnatic Lead, India, said, “At Fnatic, we are dedicated to entertain our fans through content and new formats of gaming. We believe that esports has the potential to be the top form of entertainment in this country and these shared thoughts make Pocket Aces and Loco the perfect partner as we seek to level-up the content play in india. As a pioneer in the digital content space, Pocket Aces has a history of building entertainment channels from scratch and working with one of the best talents. We are thrilled to be working with Loco to build the future of esports and entertainment together.
In the last few months, Loco has seen a surge in streamer signups which has been ~ 50x more than expected. Recently, Loco also hosted an exclusive partnership with another esports giant - Skyesports for a ‘Grandslam Tournament’ across 5 game titles. The association between Fnatic and Loco started early April this year, for a PUBG Mobile charity tournament called #GamingForGood that witnessed a total viewership of 5.8M.
About Pocket Aces:
With a mission to solve boredom for the 400+ million Indians online, Pocket Aces is India's leading digital entertainment company focused on mobile video. The company operates five socially distributed content brands: FilterCopy (short videos), Dice Media (multi-episode web series), Gobble (food, travel, home videos), Jambo (young-adult animation) and Nutshell (infotainment videos), as well as a direct-to-consumer platform: Loco (e-sports streaming platform).
The company's socially distributed video network has amassed >12 billion video views with a current run rate of over 500 Million monthly views. Following the success of Dice Media’s marquee web series Little Things on YouTube and Facebook (garnering more than 200 million minutes watched), Season 2 and 3 were picked up as Netflix Originals and aired in more than 193 countries, in 5 different languages. Loco, is one of the fastest-growing apps in the country today with more than 23 million registered users with active users spending over 30 minutes daily on the app. The company has grown its team strength to 210 with offices in Mumbai, Bengaluru, and Delhi.
Pocket Aces has worked extensively with large advertisers including PepsiCo, Flipkart, Amazon, Samsung, One Plus, Google, Kingfisher, Kotak Mahindra Bank, etc. The company's content has also been syndicated to various OTT platforms such as Ola Play and Reliance Jio, airlines such as Emirates and Cathay Pacific, cable partners such as Tata Sky, and international platforms such as China's Youku Tudou and Bytedance.
Major investors in Pocket Aces include Sequoia Capital, North Base Media, 3one4 Capital, and the co-founders of India's largest IT services firm, Infosys. In July 2019, the company announced a ₹100 crore investment from Sequoia India, DSP Group, and 3one4 Capital, besides other prominent investors.