Thursday, June 18, 2020

Airtel adds Edtech to its digital portfolio with stake acquisition in kids learning startup - Lattu Kids

Enables Airtel to bring premium digital learning content over its network to make learning fun for millions of kids across India Lattu Kids becomes the fourth company to join Airtel Startup
Accelerator Program

Mumbai, June 18, 2020: Bharti Airtel (“Airtel”), India’s largest integrated telco, today said that it has acquired a strategic stake in Edtech startup Lattu Media Pvt Ltd (“Lattu Kids”) as part of the Airtel Startup Accelerator Program.

Mumbai based Lattu Kids specializes in digital learning tools for children. Its highly popular Lattu Kids app focuses on improving English vocabulary, English reading and Maths skills for children under the age of 10 years through entertaining, fun learning animated videos and games.

At over 500 mn, India has the second largest number of internet users in the world, driven by affordable smartphones and the lowest 4G data tariffs globally. This deep penetration of internet has also led to wide adoption of online learning tools. The COVID-19 pandemic and closure of schools has further accelerated the adoption of virtual classrooms and digitally enabled learning. It is estimated that in India Edtech will become a USD 2 bn plus industry by 2021.

The investment will enable Airtel to add Edtech to its premium digital content
portfolio and give distribution scale to quality learning material from Lattu
Kids. Airtel already has over 160 mn monthly active users across its digital
platforms – Airtel Thanks app, Airtel Xstream app and Wynk Music.
Adarsh Nair, Chief Product Officer, Bharti Airtel said: “At Airtel, we aspire to
support the growth of the start-up ecosystem through our digital platforms.
And now more than ever, online education is a critical need for millions of
young children who do not have access to regular classrooms. We believe that
Lattu Kids can make a positive impact in the space of online education and are
excited to have them in our accelerator and partner in their growth.”
Vivek Bhutyani, Co-founder and CEO, Lattu Kids said: “Our Vision with Lattu
Kids is to impact learning outcomes for young children in Nursery to Grade 2
and lead this category in India by using Digital content, Gamification and

Technology. With Airtel, we have found an equally passionate partner and our
synergies in this space will allow us to scale Lattu to millions of kids in India
across classes and make it a much-loved home grown EdTech brand.”
Lattu Kids becomes the fourth company to join the Airtel Startup Accelerator
Program, which allows start-ups to leverage Airtel’s robust ecosystem,
including its core strengths in data, distribution, networks and payments. This
includes access to a vast online and offline distribution network that touches
300m+ customers, deep market understanding and platform of global strategic
partners. Further, start-ups also get access to advisory services from Airtel’s
executive team.

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