Tuesday, May 5, 2020

Paytm builds 'Contactless In-store Ordering’; to on-board over a lakh restaurant for safe dining

A unique QR displayed at the restaurant will offer a food menu to take instant orders
  • Minimizes physical contacts such as the menu, waiter interaction, billing and cash transactions
  • Supports payments via Paytm Wallet, Paytm UPI, net banking and cards

    Mumbai, 5th May’20: India’s leading digital payments & financial services platform Paytm is now entering into the restaurant's food ordering business. Post the lockdown, the nation will require a safe & hygienic food ordering & dining experience which prompted the company to build a ‘Contactless In-store Ordering’ for restaurants and eateries. The company has innovated a unique QR that will be displayed at these restaurants that users can scan from the Paytm app to browse the menu and place instant orders thereby avoiding the need to touch the menu card which could be unsanitized and also minimizing interaction with the servers. This food ordering experience supports each of the payment methods that include Paytm Wallet, Paytm UPI, net-banking, and cards and offers live order updates on the Paytm app.

    In the first phase, the company is in the process of onboarding over a lakh restaurant which will help them to ensure social distancing amidst COVID-19 fears. This, in turn, will also enhance the restaurant's efficiency and trust for the customers to recover their business while reducing cost overheads.

    This product can also be seamlessly integrated with the existing POS to offer a hassle-free & contactless experience to both the customers and the outlet. The restaurant owners will get a customized ‘Store’ page for their brand on the Paytm app calling out this safety feature, which will increase their visibility. This technology can also be used to promote special offers, discounts, and targeted upselling based on historical consumer behavior.

    Nikhil Saigal, Vice President - Paytm said, “We understand that post lockdown our country will require a safe dining and food ordering experience. Therefore, we have built this technology to help restaurants and their customers to follow social-distancing norms. With our ‘Contactless In-store Ordering’ they will avoid touching menu cards and cash for a safer experience."

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