Friday, May 15, 2020


Gatorade’s new digital film encourages Indians to invest in personal fitness and well being

To watch the video, click here

The video highlights that just like work has not stopped in the current times, one’s focus on fitness and exercise should not either. Through the video, P.V. Sindhu shares a message of motivation and shows how daily household items like carpets, bottles and stairs can become a part of one’s daily ‘Workout-From-Home’ routine. The film showcases how ‘life as we know it’ has changed but not stopped, and features glimpses of people who have successfully turned their homes into workrooms and boardrooms. It then goes on to show how we can similarly take household items available to us at home and turn them into tools for working out.

Speaking about the film, Brand Ambassador, P.V. Sindhu said, “Given the unprecedented times we are living in, with all of us grappling to understand what the “new” normal is, it is easy to let our own wellbeing take a back seat. There is no substitute for hard work. We continue to  deliver our best results at work but focus, on our  fitness has taken a backseat. I strongly believe that now is not the time for excuses and we can continue our workout regimes while we stay indoors. I am proud to partner with Gatorade for a new initiative that aims to change the mindset of Indians and encourage them to drop all excuses, and  “Workout-From-Home”. It is important to remember that we will tide through these times, we should remain fit and healthy through these times .”

About PepsiCo India:
PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 62 plants across foods and beverages. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.

PepsiCo’s growth in India has been guided by our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit

For further information contact:

Shivalika Chadha Malik –

1 comment:

Katleen Garcia said...

It would take you less than two minute to find home workout routines by the thousands of fitness enthusiasts who are sharing their own home workouts whilst in the lockdown time frame. Read more: