Tuesday, April 21, 2020

WinZO to Mobilize 20Million User Base to Contribute towards PM Care Fund

Aiming to support India’s fight against COVID-19, WinZO, a vernacular social gaming platform, is seeking to mobilize its 20 million user base by educating them about the pandemic and encouraging them to contribution for the PM Cares fund through its micro-transaction powered platform.
WinZO has started a PM Cares fund live counter on its platform, for every game that players win on the platform, they now have the option to offer the micro-winnings towards the PM Fund. WinZO clocks 1 billion games per month on its vernacular platform that penetrates into deeper parts of Bharat. In Addition, the users can also contribute directly to the Fund.
“It is our duty to support the country and government that is doing everything to keep us safe. We want to utilize the reach and engagement to educate the deeper part of the country on how to keep safe. We want everyone to put their winning moments towards the corona PM fund. We are committed to be an active part of this fight to ‘K.O’ corona,” Saumya Singh Rathore, co-founder, WinZO Games said.
Over the last few weeks, WinZO has seen a surge in gaming activities on their platform. The firm has been constantly adding new content on the app. On user demand, it has recently added games like Ludo, PUBG Mobile and FreeFire for free on the platform.
“Currently people are isolated, they need to connect and what better than a social gaming platform. Our focus is to drive this attention to educate and sensitise this captive audience and actively include them in the smallest way possible in this battle of Bharat against covid19. Even micro-contribution will make all of us active participants and involved.” Rathore said.
WinZO is focused to sensitise and educate every Indian about this current crisis and how their contribution could change how the nation fares in the coming few months. It's playing for a cause now.
About WinZO:
WinZO is the largest vernacular gaming platform backed by marquee investors. It is available in 12 languages. The platform offers nearly 70+ games across multiple formats viz Tournament, Versus Mode and Table Format. On a single platform users can play all popular games such as Carrom, Cricket, 8 Ball Pool, Sniper 3D, Bubble Shooter, Fruit Samurai, Knife Up, Fantasy League, and Trivia based questions. These games are acquired from developers and studios from across the world. WinZO is designed to solve for a stable monetization in the Indian Gaming ecosystem, which experiences one of the highest engagements globally - a unique micro-transaction led model.
WinZO is a series A funded venture and is Kalaari’s second-biggest bet in the gaming category after Dream11. The Company is co-founded by Mr Paavan Nanda and Ms Saumya Singh Rathore. Paavan is a second-time entrepreneur. His first venture was Zostel & ZO Rooms, a Tiger Global backed aggregator model. Zostel is now Asia's largest chain of backpackers hostels. Paavan's corporate stint before entrepreneurship was with Bain & Company, Abbott Labs, and Bank of America - Global Trading Desk. He is an engineering graduate from NSIT - 2009, and completed his MBA from IIM Calcutta in 2014.

Saumya is a Psychology post-graduate from The University of Manchester- Also a Chartered Psychologist with the British Psychological Society. She has worked with KPMG London for about 1 years. She spent 5 years with the Times Group across- Print, Radio, and Television. She was also a part of the core team at ZO Rooms/Zostel and was majorly responsible for setting the Org for the launch and growth of ZO Rooms. She led the launch of ZO Rooms along with her current co-founder, Paavan and later teamed up with him to launch WinZO Games.

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