Thursday, April 2, 2020

Pocket Aces’ Loco upgrades its product offerings Introduces game streaming and esports broadcasting to its app

        Announces exclusive streaming partnership with Fnatic’s #GamingForGood, a PUBG MOBILE charity tournament to raise funds for COVID-19
        As the home for Indian gaming, Loco aims to create the home for India’s gaming community
        Loco has seen over 23 million downloads till date

Pocket Aces, India’s leading digital media entertainment company, announces a major product update for its gaming app, Loco. Dedicated to democratizing gaming entertainment, Loco will now allow its users to stream on the app, with a specific focus on gaming. This will make Loco one of the earliest entrants in the game streaming space in India.

The games that streamers on the platform are streaming include the likes of PUBG, FreeFire, Call of Duty etc. The platform will continue to offer its hypercasual gaming and interactive trivia, where it has hosted over 2,000 quizzes with multiple branded games.

Commenting on the new version of Loco, Anirudh Pandita and Ashwin Suresh, Founders, Pocket Aces said, "In 2018, we launched Loco with two daily quiz shows and within a year, we expanded our services to include hyper-casual gaming. Today, users spend over 30 minutes per day on the app. As the next step in fulfilling our commitment towards building a long lasting gaming and esports ecosystem in India, we are now adding game streaming to our platform. This major update empowers gamers to entertain India and display their skills in different popular games, right from the comfort of their homes. In the coming months, we will roll-out an exciting array of new features and original gaming content.”
Loco, in association with Fnatic will exclusively live stream #GamingForGood, a PUBG Mobile charity tournament that will take place from 3rd to 5th April’20 between 3pm-9pm. This is an initiative taken to raise funds and help some of those affected due to the currently ongoing COVID-19 pandemic. Top 20 teams from the South Asian PUBG MOBILE circuit will compete for prizes totalling to INR 3.5 lakh, which will be donated to charities that teams pick.

According to FICCI and Ernst & Young's report titled, 'The era of consumer A.R.T', India's online gaming segment grew 40% in 2019 to reach INR 65 billion and is expected to reach INR 187 billion by 2022, at a CAGR of 43. There has been a significant increase in the number of online gamers, from 183 million in 2017 to 365 million in 2019.

Since inception, the platform has seen more than 22 million gaming hours spent by users, 3 million cash prize winners and has successfully rolled out more than 2,000 quizzes. Loco is currently available on Android and iOS platforms, and it has a highly engaged community of 2.2 lakh on Facebook, 1.9 lakh on Instagram and 60k on Twitter.
About Pocket Aces:
With a mission to solve boredom for the 400+ million Indians online, Pocket Aces is India's leading digital entertainment company focused on mobile video. The company operates three socially distributed content channels: FilterCopy (short videos), Dice Media (long​-form videos), and Gobble (food and lifestyle videos) as well as a direct-to-consumer platform: Loco (game streaming and esports app).
In July 2019, Pocket Aces raised funds by securing INR 100 crores from Sequoia India, DSP Group, 3one4 Capital, and other prominent investors, to close its fresh round of fundraising. Today, its socially distributed channels, FilterCopy, Gobble clock ~500 million monthly video views, making it the most viewed network on the Indian internet. Last year, the Company disrupted the interactive entertainment space in India by launching Loco, India’s first live and interactive esports app, which has over 23 million registered users, with active users spending over 30 minutes daily on the app. The Company has grown its team strength to 145 with offices in Mumbai, Bengaluru, and Delhi. Its socially distributed video network reaches over 50 million people weekly, clocking over ~500 million video views every month. In 2018, it became the first digital company to sign a multi-show deal with Netflix in India. Loco is one of the fastest growing apps in the country today with over 15 million registered users.
Our superior creative and servicing capabilities make us the creator of choice for advertisers such as PepsiCo, Flipkart, Amazon, Samsung, One Plus, Google, Kingfisher, Kotak Mahindra Bank, etc. We also manage some of India’s most popular digital faces. Furthermore, our large content IP library is syndicated across platforms such as Ola Play and Reliance Jio, airlines such as Emirates, Jet and Cathay Pacific, cable partners such as Tata Sky, and international platforms such as China's Youku Tudou and Bytedance.

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